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Using behavioral economics and psychology principles to increase customer engagement and wellness behaviors.

Definition of consumer. Drivers of consumerism. Survey asks about wellness, information resources, tradition health services, alt health services, insurance, health policy. Most people believe money is being wasted (broken down as to why). People want more [online] information and tools. Consumerism Drivers: *Changes in health conditions and associated costs (chronic, lifestyle) *Changes in financial exposure to costs (insurance plans, employers pushing costs increases to end-users) *Increased dissatisfaction with the status quo from providers & insurers (access, understandability, safety, quality, efficiency, costs, service) *Increased adoption of disruptive innovation (technologies, retail health, alternative medicine, concierge models, et al) *Increased attention to health reform