Group items tagged

Provides United as example of a plan who segmented retirees into 7 distinct groups. Also characterizes Optum's 12 dimensions of assessing customers, and 7 segments of involvement in health based on their survey. 1. Assured Active: Goes to the gym / exercises constantly. Doesn't perceive the need for health care 2. Progressive Preventer: Thinks about health holistically. Considers education, culture, spiritual dimensions, and non‐traditional medicine as part of the balance of health 3. Trusters: Like the health care systems as it is. They think primary care works - they like traditional office visits (don't mind the wait), etc… 4. Uninvolved: They avoid the health care system at all costs. They may say that cost is their primary concern, but are primarily disengaged because they don't want to change their behaviors. 5. Strivers: Workaholics, many corporate executives. They have high blood pressure, obesity, stressrelated issues. They know they should do more for their health. Want convenience, hate current system (too much wasted time!) 6. Motivated Seeker: Unhealthy. Multiple chronic conditions. They follow their doctors' advice and are extremely engaged. They maintain as good a lifestyle as they possibly can given their poor health 7. Overwhelmed: They've been broken by their condition(s). Typically have low health literacy. Often in Medicaid. Not comfortable talking about how they don't take care of themselves.