Healthcare has a strong relationship with technology. The modern structure of hospitals and medical facilities cannot function without the progress of
technology. It is important to acknowledge the impact of technology to ensure that priority is given to the constant maintenance of innovation. Here are a few
ways to understand how healthcare and technology operate together.
TECHNOLOGICAL INNOVATIONS KEEPING UP WITH MEDICAL DEMANDS
Healthcare has become increasingly dependent upon technology throughout the years. There is an almost infinite amount of equipment and machinery that is used on a
day-to-day basis to help facilitate the care of patients. One aspect that needs to be acknowledged is the prevalence of smart technology within the hospital and
healthcare spaces. Technology is being innovated, and it is only a matter of time until hospitals see such advancements be applied more often, as funding increases
alongside the development of new machinery and equipment. These include the inclusion of artificial intelligence in order to assist and supplement healthcare
professionals to do a better and more efficient job, providing better care for patients. Of course, such technology will need to follow trends of other industries
first to ensure its safe use and application when dealing with patients.
The World Health Organization called for caution on Tuesday (May 16) in using artificial intelligence for public healthcare, saying data used by AI to reach
decisions could be biased or misused.
The WHO said it was enthusiastic about the potential of AI but had concerns over how it will be used to improve access to health information, as a decision-support
tool and to improve diagnostic care.
The WHO said in a statement the data used to train AI may be biased and generate misleading or inaccurate information and the models can be misused to generate
disinformation.
It was "imperative" to assess the risks of using generated large language model tools (LLMs), like ChatGPT, to protect and promote human wellbeing and protect public
health, the U.N. health body said.
In a recent announcement the Medicines and Healthcare products Regulatory Agency (MHRA) unveiled its strategic approach to artificial intelligence (AI),
as it sets out to embrace the transformative potential of AI in healthcare regulation.
Building upon the Government's white paper 'A pro-innovation approach to AI regulation', released in 2023, the MHRA outlined five key strategic principles guiding
its adoption of AI.
These principles encompass safety, security, and robustness; appropriate transparency and explainability; fairness, accountability, and governance; and
contestability and redress.
A science-led organization, the MHRA was tasked with providing an independent view of its approach to AI in medicine and science, aligning with a government
white paper.
Recognising its role in UK's goal to be a science and tech leader by 2030, MHRA is tasked to evaluate AI's opportunities and risks across regulatory, public
service, and evidence-based decision-making area.
The healthcare landscape has dramatically changed over the years, due to a number of factors, firstly having to navigate Covid-19 and now the advancement of
artificial intelligence (AI) and machine technology, to name a few. As a result, training the next generation of healthcare leaders is more important now than ever.
Let's look at three ways to effectively train the next generation of pharmacists:
Robust Induction Programme
Induction programs are an effective way of training the next generation of pharmacists as they have the ability to provide knowledge, skills and practical
experience to deal with and manage common challenges they're likely to experience in their careers. These programs usually include training in pharmacokinetics,
drug dosages, medication administration, and pharmacotherapy.
The Health and Social Care Secretary has announced over £175 million funding to boost genomics research in the UK.
Through this funding, the government aims to create the most advanced genomic healthcare system in the world.
"Patients with cancer and children born with treatable rare genetic diseases are set to benefit from earlier diagnosis and faster access to treatment, following a
£175 million boost to cutting-edge genomics research announced by the Health and Social Care Secretary today (Tuesday)," said DHSC.
The funding will enable research which could deliver world-leading genomic healthcare to patients, which involves the study of people's DNA.
"£105 million to be funded to kickstart a world-leading research study, led by Genomics England in partnership with the NHS, to explore the effectiveness of using
whole genome sequencing to find and treat rare genetic diseases in newborn babies," said DHSC.
"An initial £26 million to support an innovative cancer programme, led by Genomics England in partnership with the NHS, to evaluate cutting-edge genomic sequencing
technology to improve the accuracy and speed of diagnosis for cancer patients and use artificial intelligence to analyse a person's DNA, alongside other information
such as routine scans.
The Department of Health and Social Care (DHSC) made a recent announcement that the Incubator for Artificial Intelligence (i.AI) and NHS England (NHSE) have
joined forces in a groundbreaking move by signing a Collaboration Charter on AI.
This pivotal partnership aims to equip the NHS workforce with the tools and resources to leverage AI technology for enhancing patient care, improving staff
experience, and driving operational efficiency.
The Charter, endorsed by Minister Burghart, Parliamentary Secretary for the Cabinet Office, and Lord Markham, Parliamentary Under Secretary of State at the DHSC,
signifies an important step towards integrating AI into the fabric of the NHS.
Under this collaboration, the i.AI team, comprising elite technical experts within the government, will identify opportunities where AI technology can be deployed
responsibly to support the NHS.
This initiative is expected to streamline processes, optimize resource allocation, and ultimately enhance patient outcomes.
The UK government has pledged £133m to healthcare innovation funding, which will help boost the country's innovations in medical imaging and artificial intelligence (AI), among other areas.
Today, pharmaceutical companies can't simply make an effective drug and count on healthcare providers (HCPs) to come to them - they have to find innovative
ways to attract them. Statista shows that in 2015 there were only 3,286 pharma companies with active research and development pipelines. In 2023, this number
jumped to more than 5,500.
As an earth-shattering number of new drugs are flooding the market each year, HCPs are having a hard time determining the best medicine for their patients.
Meanwhile, pharma companies invest more in marketing to help HCPs get rid of choice paralysis and make them choose their solution over that of competitors.
In this article, we will share the tried-and-true tactics to build a strong pharma brand.
Get creative with interactive email marketing
One…two…three…No, we're not counting to run a marathon. Three seconds is what you've got to pull your reader in with your email. Fail to quickly grab the
audience's attention? We've got some bad news for you. Nobody's going to bother reading about how amazing your pharmaceutical product is if you're churning
out generic emails with artificial intelligence tools.
The Medicines and Healthcare products Regulatory Agency (MHRA) is doubling down on its efforts to combat online pharmacy frauds, emphasising innovation,
eradication of legacy systems, and cybersecurity in its updated technology roadmap.
The online sale of medicines and medical devices is a "growing phenomenon offering convenience, anonymity, and lower prices " for the public.
However the lack of robust cyber monitoring also "poses significant risks", as many online pharmacies are "unregulated, illegal, or fraudulent."
According to the MHRA's recent report highlighting the impact of artificial intelligence on the regulation of medical products, the strategic themes
of "fundamental to the successful deployment of AI" are essential for protecting consumers from fraudulent medical products.
Saurabh Satija, the Co-founder of CureAssist is a serial entrepreneur & hit upon the idea while working with his last startup - HealthSocho. This company solved availability for alternate medicines, where he kept getting requests from users to recommend products for specific symptoms. "Since it was alternate medicine (Ayurveda, Nutraceuticals, etc.) people thought it was ok to self-medicate on the basis of symptoms." asserts Saurabh. He would consistently request HealthSocho users to visit doctors to understand what their symptom entails and why they should not self-medicate. While some patients would ignore the request, others would talk about geographical constraints and quality of doctors available in their locality.
Surgery is a field rife with innovation. New techniques, new technology, plus new ways of using existing techniques or technology, there's always something new brewing in regards to advancements in this sector.