The World Health Organization (WHO) reiterated its concerns about tobacco companies' continued targeting of young people through various channels such as
social media, sports, and music festivals, as well as the introduction of flavored products.
In a joint report with industry watchdog STOP released on Thursday, the WHO accused these companies of attempting to ensnare a new generation in nicotine addiction.
While facing stricter regulations on traditional cigarettes, major tobacco firms and newcomers have turned to alternatives like vapes, arguing they are intended for
adult smokers.
However, the WHO and STOP highlighted in their report that these products often appeal to youth, with their attractive designs and fruity flavors making them more
appealing to children than to adults in many countries.