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Contents contributed and discussions participated by Tom McHale

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Tom McHale

Why Are CNN and NBC Interviewing the Students of Sandy Hook Elementary? - National - Th... - 1 views

www.theatlanticwire.com/...60009

shared by Tom McHale on 15 Dec 12 - No Cached
  • Tom McHale on 15 Dec 12
     
    "Sadly, some of the best sources of information for what happened inside Sandy Hook Elementary before, during, and after the shooting aren't your average eyewitnesses - they're children who've just gone through drama and witnessed death in front of their young eyes. That extra layer of sensitivity doesn't seem to matter to CNN or NBC, which have been broadcasting and re-broadcasting interviews with schoolchildren all day. "
Tom McHale

Advertising Expert Tim Burt Reveals How To Create Effective Commercial Advertising - Ep... - 0 views

www.youtube.com/watch

advertising

shared by Tom McHale on 13 Dec 12 - No Cached
  • Tom McHale on 13 Dec 12
     
    "20-year broadcasting veteran Tim Burt describes the first essential building block of all effective advertising: Psychology"
Tom McHale

YouTube's 20 Most-Viewed Ads of 2012 - 0 views

mashable.com/...top-20-shared-ads-2012

advertising

shared by Tom McHale on 13 Dec 12 - No Cached
  • Tom McHale on 13 Dec 12
     
    "It was a big year for sports and car commercials. In fact, almost all of these ads feature a sports star, a car or both -- and many were broadcast during the Super Bowl."
Tom McHale

Making Apps for Kids? Watch This Video First | DigitalNext: A Blog on Emerging Media an... - 0 views

adage.com/...238715

shared by Tom McHale on 11 Dec 12 - No Cached
  • Tom McHale on 11 Dec 12
     
    "The FTC is taking a hard look at mobile apps targeted at children that may be collecting information without a parent's consent. In this week's Mini Law Lesson, Winston & Strawn's Brian Heidelberger breaks down what you need to know to keep your mobile apps on the right side of the law."
Tom McHale

Trends - 0 views

2012.twitter.com/trends.html

social media

shared by Tom McHale on 11 Dec 12 - No Cached
  • Tom McHale on 11 Dec 12
     
    "Trends are the topics for which we see noteworthy spikes in Twitter conversations. The 2012 Trends reveal what captured our attention, rather than what terms were consistently popular."
Tom McHale

Pulse of the planet - 1 views

2012.twitter.com/...pulse-of-the-planet.html

social media

shared by Tom McHale on 11 Dec 12 - No Cached
  • Tom McHale on 11 Dec 12
     
    "The pulse of the planet signifies the biggest conversations of the year around single events that generate a large number of Tweets and Retweets. Here are the major occurrences in 2012 for which the world came together to witness and discuss."
Tom McHale

Research: If it bleeds, it leads - online, but not as much in print | Poynter. - 0 views

www.poynter.org/...f-top-news-stories-study-finds

news literacy

shared by Tom McHale on 11 Dec 12 - No Cached
  • Tom McHale on 11 Dec 12
     
    "Crime news got far greater play in the Times' and Strib's online editions, Maier and Tucker found, while their print editions "provided more front-page coverage of government, politics and education than did their online counterparts." Both gave more attention to sports online, and the Times had more business news online than in print, they found. Only by clicking into the depths of an online news site is an avid reader likely to find the same news stories featured online as on the front page of his or her local newspaper. These results have significant implications for the news industry and the reading public. "
Tom McHale

Fake study says Fox News viewers have low IQs | Poynter. - 1 views

www.poynter.org/...-fox-news-viewers-have-low-iqs

news literacy

shared by Tom McHale on 11 Dec 12 - No Cached
  • Tom McHale on 11 Dec 12
     
    "A study that claimed Fox News viewers were significantly less intelligent than average Americans is a hoax, Michael Giltz writes. The "study" was ordered up by a group of conservatives who hope to move the Republican party in a more moderate direction, lead hoaxer "P. Nichols" told Giltz."
Tom McHale

FTC Intensifies Scrutiny of Kids' Mobile Privacy | Digital - Advertising Age - 0 views

adage.com/...238707

shared by Tom McHale on 11 Dec 12 - No Cached
  • Tom McHale on 11 Dec 12
     
    "The Federal Trade Commission revealed today that only 20% of 400 mobile apps aimed at children included any privacy disclosures before or after downloads. The agency said it is investigating whether certain companies have violated laws protecting children online by failing to disclose the types of data gathered through apps and how those data are used. As the year draws to a close, regulators and lawmakers seem increasingly motivated to impose some clarity on the murky world of mobile apps. The FTC is expected to unveil an update to the Children's Online Privacy Protection Act to require more transparency on data collection by mobile-industry players soon. In addition, the Department of Commerce will discuss a code of conduct for mobile privacy notifications next week."
Tom McHale

10 Most Innovative Viral Video Ads of 2012 - 2 views

mashable.com/...viral-advertising-2012

stealth advertising

shared by Tom McHale on 10 Dec 12 - No Cached
  • Tom McHale on 10 Dec 12
     
    This year in viral video, advertisers either broke new ground or just got better at old concepts. But what is clear from this year's top 10 is how passion - for a company, brand or creative concept - continues to drive innovation in viral video advertising.  Here are the top 10 most innovative viral video ads of 2012.. 
Tom McHale

Tide starts pitching its laundry detergent to men - 0 views

news.consumerreports.org/...-laundry-detergent-to-men.html

gender issues

shared by Tom McHale on 10 Dec 12 - No Cached
  • Tom McHale on 10 Dec 12
     
    "For the first time in its 66 year history, some Tide commercials are featuring husbands doing the laundry. Imagine that-men washing and folding their family's clothes. What's next? Vacuuming? Maybe so. Men are spending two more minutes a day on chores than they did eight years ago-an average of 16 minutes a day. At that pace it'll take a while for them to catch up to the 52 minutes of daily housework performed by women. Still, cleaning brands are taking notice and retooling their ads and products to appeal to men."
Tom McHale

George Zimmerman sues NBC over editing of 911 call about Trayvon Martin | Poynter. - 1 views

www.poynter.org/...-after-trayvon-martin-shooting

news literacy

shared by Tom McHale on 10 Dec 12 - No Cached
  • Tom McHale on 10 Dec 12
     
    "The suit says: NBC saw the death of Trayvon Martin not as a tragedy but as an opportunity to increase ratings, and so set about to create the myth that George Zimmerman was a racist and predatory villain. Their goal was simple: keep their viewers alarmed, and thus always watching, by menacing them with a reprehensible series of imaginary and exaggerated racist claims."
Tom McHale

Gender role reversal goes viral: Video imagines a bar where men and women swap roles. - 1 views

www.slate.com/...a_bar_where_men_and_women.html

gender issues

shared by Tom McHale on 07 Dec 12 - No Cached
  • Tom McHale on 07 Dec 12
     
    "Yesterday, a video asking "What if guys and girls swapped roles at the bar?" went viral, skewering every part of the club-going experience. In the video's world, girls, rather than guys, end up waiting in line forever to get past the doorman, pressure men into taking shots, and harass guys with low-cut tops."
Tom McHale

A Third of Young Adults Use Social Media in the Bathroom - 0 views

mashable.com/...social-media-bathroom

mediashares

shared by Tom McHale on 04 Dec 12 - No Cached
  • witter has become the second screen experience for television," Deirdre Bannon, vice president of social media at Nielsen, said. The U.S. lags behind other parts of the world for social media use while watching TV. In the Middle East and Africa, 63% of people user social media during TV time, and 52% in Latin America.
  • Tom McHale on 04 Dec 12
     
    he Nielsen company's latest report shows that social networking has become ubiquitous while watching TV and while using the bathroom.
Tom McHale

McDonald's Releases First TV Ad With Twitter Hashtag - 0 views

mashable.com/...cdonalds-tv-ad-twitter-hashtag

mediashares

shared by Tom McHale on 04 Dec 12 - No Cached
  • Tom McHale on 04 Dec 12
     
    "McDonald's is testing the waters for a Twitter hashtag campaign again with its first TV ad directing users to join the conversation on Twitter. The effort, which began Monday, supports the brand's Pro Bowl tie-in. For 20 days this month, McDonald's will drop one ticket a day to the Pro Bowl in Hawaii in a package of 20-piece McNuggets. (The item will contain a paper certificate saying so, in the tradition of Willy Wonka's Golden Ticket.) The brand will also give away one ticket on Twitter and randomly award prizes to people who tweet with the #mcdprobowl hashtag from the ad. Prizes include coupons for a free 20-piece McNuggets, a year's supply of McNugget sauce and personalized tweets from NFL players to fans, among others. Rick Wion, director of social media for McDonald's, says that the brand chose Twitter because of "the amount of conversation going on there" around the game."
Tom McHale

Nielsen Study Notices Growth In Social TV : NPR - 0 views

www.npr.org/...en-notices-growth-in-social-tv

mediashares

shared by Tom McHale on 04 Dec 12 - No Cached
  • Tom McHale on 04 Dec 12
     
    "Among the findings: explosive growth in Social TV, which is people watching television while connected to social media on smartphones and tablets."
Tom McHale

Double stealth campaign got the world scrolling | adland.tv - 0 views

adland.tv/...h-campaign-got-world-scrolling

shared by Tom McHale on 04 Dec 12 - No Cached
  • In phase one our primary goal was to generate exposure which could later be connected to Logitech. We decided to do this by using one of the primary features of Logitech’s new generation of mice and making it excel in the eyes of the public. In order to do this, we developed an online game called the “Scroll Wheel Challenge”. This game challenged people to use their mouse wheel to scroll as fast as possible in thirty seconds. Each ‘click’ in the mouse wheel registered as one ‘scroll’, which was used to calculate an average of ‘scrolls per second’. After the thirty second long challenge, players could submit their score to compare it with others.
  • Because of our analysis, we were convinced that Logitech mice with the previously mentioned MicroGear™ Precision Scroll Wheel would win the competition with a huge advantage to its competitors. This would cause them to be noticed, because they would constantly fill the top positions on the high score list. By giving players the option to challenge their friends to beat their score and being able to sort the high score list by mouse type, we encouraged players to keep on playing even without a new Logitech mouse.
  • This promotion had to be done with a minimal budget. We did this by approaching popular weblogs and internet communities. Next to that, we created a promotional video and a bunch of other viral videos to put on YouTube, hoping for a snowball effect to occur.
  • ...4 more annotations...
  • The website was a direct hit. Over 50,000 unique visitors from over a hundred countries caused 2,5 million hits.
  • After having received many visitors, players and submissions, it was time for phase two in the project. Two weeks after launching the Scroll Wheel Challenge it was time for Logitech to come into play in this trilogy.
  • Upon reaching the deadline for the ‘first season’ of the Scroll Wheel Challenge, the winners of the most important award, ‘Speed’, confirmed our analysis. Players with new Logitech mice occupied eight out of the ten highest positions and the same for places eleven through twenty.
  • made it exciting down to the wire for players in the top ten. After all, they would receive a small amount of prize money. On Tuesday, 7th of April 2009, at noon GMT (2pm local time), the moment was finally there: the winners would be presented and the new season announced. This is exactly what we did, however, with a twist. The Scroll Wheel Challenge website had completely transformed from the bright and shining orange colors to an official Logitech website. The winners were proudly announced along with, of course, the brand and type of mouse they had achieved their score with. The brand new commercial layout of the website presented the winning mouse models, its specifics, prices and a link to the related product page on the official Logitech website. The website also offered a press release in which ‘Logitech’ announced its involvement and explained the many participants and the new season.
Tom McHale

Defining and Describing Media Psychology | Psychology Today - 0 views

www.psychologytoday.com/...nd-describing-media-psychology

shared by Tom McHale on 03 Dec 12 - No Cached
  • Tom McHale on 03 Dec 12
     
    "My purpose in 2012 is to offer an updated description and definition of Media Psychology that has evolved during the decade since these articles were published and in the fifteen years that has passed since the milestone APA Media Psychology Division (46) Task Force Study defining media psychology and new technologies was released."
Tom McHale

Old Spice game Dikembe Mutombo's 4 1/2 Weeks to Save the World: Help Dikembe save the w... - 1 views

www.slate.com/...ve_the_world_help_dikembe.html

shared by Tom McHale on 30 Nov 12 - No Cached
  • Tom McHale on 30 Nov 12
     
    "The inevitable plugs for Old Spice are done in the time-tested advertising mode of poking fun at advertising (Mutombo discovers that "this superior deodorant product is also a jetpack"), so they at least go down easy. It's an ad, to be sure, but it might also be the day's best new way to burn a few minutes."
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