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Paul Riccardi

Scholastic under fire for promoting video games - Video Game Feature - Yahoo! Video Games - 0 views

videogames.yahoo.com/...1288020

scholastic merchandies game brand

shared by Paul Riccardi on 14 Feb 09 - Cached
  • Paul Riccardi on 14 Feb 09
     
    What happens when you extend your brand/clout too far? Scholastic is taking heat for promoting non-book merchandise to kids, with video games causing the biggest uproar.
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