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Derik Dupont

Magazine Publishers Talk of Creating Online Ad Network - Advertising Age - MediaWorks - 0 views

adage.com/...article

Advertising Magazines Ad Network Publishers

shared by Derik Dupont on 08 Oct 09 - Cached
  • Derik Dupont on 08 Oct 09
     
    Rival magazine companies are discussing teaming up to build an ad network that would sell targeted ad space across many of the industry's web sites.
Derik Dupont

Publishers: It's Time for an Intervention - Advertising Age - DigitalNext - 0 views

adage.com/...article

Publishers Advertising Ad Networks

shared by Derik Dupont on 24 Feb 10 - Cached
  • Derik Dupont on 24 Feb 10
     
    Publishers buying ads on remnant ad networks threaten to undermine their brands, splitting their price structure and doing untold damage.
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