With a new tablet device, Steve Jobs is betting he can reshape businesses like textbooks, newspapers and television much the way his iPod revamped the music industry-and expand Apple's influence and revenue as a content middleman." />
"What I believe—and this is what we're putting to the test—is that as you're putting something online free of charge, you may lose a few sales, but you'll gain other sales because more people will know about it," said Frances Pinter, Bloomsbury Academic's publisher.
She would like Bloomsbury Academic to demonstrate that publishers can add editorial value to scholarship without having to choose between locking it down or giving it all away.
In 2007 the JISC national e-books observatory project was set up to undertake market research to help e-book publishers, aggregators, libraries and funding bodies understand the behaviours of e-book users and to assess the impact of free at-the-point of use course text e-books on traditional print sales to students