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FOR decades, even after it was renamed and relocated from its original home at Radcliffe, the Columbia Publishing Course seemed unchanging, a genteel summer tradition in the book business, a white-glove six-week course in which ambitious college graduates were educated in the time-honored basics of book editing, sales, cover design and publicity. Not this summer.

Prolific novelist James Patterson has raised the stakes on what it means to be a modern-day publisher, again, and this time he is doing it for one of his passions - getting children to read.

The company is offering home products in a move to compete with other online retailers like Amazon.