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. Kevin Green, a junior, loved the e-book required in his business-marketing class this spring. "But if it was an accounting course," he said, "I would kind of want a printed textbook because it's got all the numbers" and equations that would be harder to manage electronically.
His instructor, Michael J. Wilson, an associate professor of accounting, economics, and finance, said the one problem they had with the e-book in the marketing course was when students needed to refer to a dense table of numbers in the bac
FOR decades, even after it was renamed and relocated from its original home at Radcliffe, the Columbia Publishing Course seemed unchanging, a genteel summer tradition in the book business, a white-glove six-week course in which ambitious college graduates were educated in the time-honored basics of book editing, sales, cover design and publicity. Not this summer.
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If your novel isn't by someone famous, won't receive a star in Publishers Weekly, or can't generate a slavish "At Home" featurette in That Other East Coast Newspaper, how do you get someone in the media to notice it?
Swag, of course.
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This is a segment from a "To the Best of Our Knowledge" podcast from a few weeks ago. Mr. Creative Commons (Lawrence Lessig), of course, says the copyright laws are too strict, but he talked in particular about the laws in relation to new technologies, in particular, mashup artists.
In 2007 the JISC national e-books observatory project was set up to undertake market research to help e-book publishers, aggregators, libraries and funding bodies understand the behaviours of e-book users and to assess the impact of free at-the-point of use course text e-books on traditional print sales to students
This week, California took a big step forward in open-source education. Governor Jerry Brown signed into law a proposal to create a website that will allow students to download popular textbooks for free. The legislation contains two bills: One, a proposal for the state to fund 50 open-source digital textbooks, targeted to lower-division courses, which will be produced by California's universities. The other bill is a proposal to establish a California Digital Open Source Library to host those books.
Here some FREE online seminars and training sessions on various topics in publishing. They are from a year or two ago but many are still useful and relevant today. Check it out!
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