but Google eBookstore suddenly gives booksellers a reason to at least wade into SEO.
Group items tagged
Twitter: News Publishers Want Money From Tweets - Advertising Age - MediaWorks - 1 views
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Newspapers are not selling paid tweets yet but publishers want to cash in on Twitter like Kim Kardashian and other celebs who get paid to endorse brands.
Eric Schmidt: How Google Can Help Newspapers - WSJ.com - 0 views
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In The Wall Street Journal, Google CEO Eric Schmidt says that the Internet will not destroy news organizations. He says that Google working in cooperation with publishers of newspapers and magazines can help bring about a business model to share ad revenue from searches." />
E-Readers Fall Short for News, Study Says - Digits - WSJ - 0 views
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The newspaper industry is struggling to hold onto its audience, and e-readers such as the Kindle may not help, according to a new study.
Justice Settles Kindle-in-Classroom Cases - WSJ.com - 0 views
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The Justice Department struck deals with three universities not to promote Amazon's Kindle or other e-book readers unless the devices are fully accessible to blind students." />
E-Book Sellers Face a Battle to Win iPad Customers - Bits Blog - NYTimes.com - 0 views
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Apple iPad owners will be able to buy electronic books from many places -- and Apple's iBookstore may not be the most appealing one.
Tester: Leave no public document off the web - 0 views
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Sen Jon Tester (D-MT) has proposed a law that would take something like FRPPA one step further, putting most public government documents (e.g., who lobbies the White House, not gov't personnel files) into a searchable database. This would be an improvement in granting access to the public as currently there is a fair amount of hard-copy red tape that must be gone through under the Freedom of Information Act to obtain these documents.
Getting Google to notice your ebook - 0 views
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But what about new books and ebooks? How does Google determine which new titles, and the more than 15 million books that have been scanned, float to the top of its search results pages: in the web search box and in the ebookstore. The challenge, for Gray and other Google engineers on the Books project, is that the best known component of Google's algorithm for determining the the value of a web resource -- the number of links to it by others -- does not apply to books and ebooks. Although it is possible to link to a selection in certain books on Google Books (here's a hyperlink into the aforementioned Galbraith title) people don't generally create links to the contents of a book or ebook. So linking is not a reliable indicator of quality.
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One strategy that Google employs is to tap into the book industry's "rich tradition of metadata.
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With the opening of the Google Bookstore, it's time for publishers to start thinking about search engine optimization (SEO)
Google's Next Stop May Be in Congress - NYTimes.com - 0 views
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Advocates of open access to orphan works cheered the rejection of the settlement, saying it could pave the way for legislation that would let anyone — not just Google — use the books..
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“If Congress can wake up to the importance of this issue, there’s a good chance they will pass orphan books legislation, and they will do so in the interest of the general public, not favoring any enterprise,” said Robert Darnton, director of the Harvard University Library
We're For You, Not Against You: A Librarian's Take On E-book Lending - 1 views
New Yorker on iPad Shows Viewers Want to Read - 0 views
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It's all about the content. Serious readers want the steak, not the sizzle.
When is peer review not peer view? (hint: when Merck pays Elsevier) - 0 views
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Ooops! Elsevier regrets that a Journal that looks like it's peer-reviewed is actually an advertisement for a pharmaceutical company.
U.S. Opens Inquiry Into Google Books Deal - NYTimes.com - 0 views
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Yet another twist in the ongoing saga that is Google Book Search. Arnie, it seems you're not the only one who's concerned about the implications of the recent settlement!
With Finance Disgraced, Which Career Will Be King? - NYTimes.com - 0 views
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Admittedly not publishing related, but still a nice read on the shift in career paths to public service, government, the sciences and teaching.
BoSacks speaks out on Mr. Magazine - 0 views
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To launch or not to launch? A healthy debate on the number of new print magazines, and what that number means.
How to Chase the Long Tail - Search Engine Watch (SEW) - 0 views
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Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy. Can you afford not to chase it?
Amazon is not Big Brother - Telegraph - 0 views
What Google Understands About the Future of News and Publishing That Publishers Do Not ... - 0 views
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Google knows a lot about the future of news -- more than many publishers. It's evident in Google's new product, Fast Flip, which allows news consumers to "flip" through news stories. What's striking about Fast Flip is that Google is innovating precisely where publishers used to lead innovation.
thedigitalist.net » DRM Is Not Evil - 3 views
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The whole DRM debate is hardly a new one but it’s time someone in publishing said something positive for DRM. Yes, it often sucks, but it’s not evil.
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My argument here is simple: if we want Harry Potter- the books, films, computer games, the whole phenomenon - then DRM has a role.
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From the Pan Macmillan blog earlier this year. Please see the reader comments and the follow up post.
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