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we have decided to license our barcode scanning libraries for iPhone and Android at no cost.

Shopping smarter with Google Shopper on your Android Phone

The magazine is launching an application that looks like a fun shopping and styling tool but is actually a savvy way to connect the magazine and its advertisers directly with readers' wallets.

The mobile phone is another emerging digital tool for the holidays and is expected to be used by nearly one in five consumers (19 percent) to assist with their holiday shopping. Those consumers plan to find store locations (55 percent), research prices (45 percent), find product information (40 percent), get discounts and coupons (32 percent) and read reviews (31 percent). One in four (25 percent) even expect to make a holiday purchase with their phone.

Reviews have become another key online source of information, with nearly four in 10 consumers (39 percent) indicating they often read consumer-generated reviews of stores or products online, and one-quarter (25 percent) saying they will likely purchase a product this holiday season based on an online recommendation. More than a third (34 percent) say that online consumer reviews and ratings influence their buying decisions more than advertising.

About 72 hours ago, the RedLaser 2.5 update was published to the App Store.  It was a soft-launch with our new partner, TheFind, which is the fastest growing search engine for shopping in the US with over 400 million products in its search index.  In the 2.5 release we also improved our scanning speed (6% faster), and made a handful of interface improvements.

According to an as yet unreleased white paper by the DASH7 Alliance, enhanced loyalty programs could be the next big thing. With a DASH7-enabled phone, the white paper states, "a user could set his or her preferences in the Foursquare or Gowalla application that would allow the user to be automatically "discovered" or "checked in" at the coffee shop/restaurant/gun store/etc. and thereby accrue loyalty points passively, i.e. by just being "in" the establishment, rather than requiring active/conscious user behavior to participate in the program.

While we provide our Barcode Scanning SDKs at no cost to developers, we do require that you execute our standard license agreement. The agreement sets out basic requirements including our requirement that licensees include our ad framework, which serves a single banner advertisement immediately after the user completes a scan. Feel free to email sales@biggu.com if you need an alternative license for a specific use case. Apps Using our SDK CNET Scan & Shop (Android) ShopSavvy (iPhone) ShopSavvy (Android) From The Blog ShopSavvy is in Fast Company! ShopSavvy Fan Video Contest #2 Scan with ShopSavvy Program Scanning Household Items with ShopSavvy

ShopSavvy on iPhone...

The app will be able to scan barcodes and deliver a summary of the ingredients in a food item, along with when it was manufactured. That data is usually on the food label, but Breadcrumbs goes a step further - it can provide extra information such as product recall data. If a product has been recalled in the past, this app will tell the consumer all of the relevant details.

More and more companies are creating iPhone applications as a way to reinforce branding and to gain new customers. Some companies are even seeing increased sales thanks to iPhone apps. One of those is the Pizza Hut app [iTunes link] for the iPhone and iPod touch, which has now generated more than $1 million in sales according to MobileMarketer. The US-only iPhone app was first introduced three months ago.

if you are looking for barcode iPhone apps that work, here are 5 apps you should try:

“The Deloitte Holiday Survey found that one out of five, 19 percent, plan to use their mobile phone to assist them in their holiday shopping,” she said. “The popularity of mobile usage is evident across all age groups, with 39 percent in the 18-29 age group and 19 percent of respondents in the 30-44 age group [are comfortable with mobile commerce].”