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Introduction interview to Michael Braungart; one of the founders of the sustainability movement.

This video fits together well with the cradle to cradle videos. I think this one is a good "intro" into the concept; examples: diapers, dye, t-shirts

Michael Braungart's website, which outlines his past work as well as his trademarked "Cradle to Cradle" concept.

Sustainable island idea from Michael Braungart. News report.

Interesting video about Braungart's ideals behind Cradle to Cradle.

Michael Braungart's reaction to the sterility and 'negativity' of the term 'sustainability,' with a few proposals as to what might sound more hopeful and progressive.