Good insight and background information for our campaign. Shows who their target market is and ways that appeal to that particular market which are obviously families, adventurous couples and they even have a big focus on being a destination for Weddings.
This is a great reference as I feel that educating children is an important part of our campaign. We can use our middle-class target and their children as the basis of our campaign.
Convincing Others to Say "Yes" (Also known as the Six Weapons of Influence) How do you influence others? You've come up with a fantastic idea for a new product. Now you need to convince everyone to support it. However, you haven't had much success with this in the past.
This could be good for our campaign in terms of convincing our audience to get involved