We want now to examine some very well established ways of not getting a PhD. While most examples in this chapter are drawn from business studies, in our experience, these tried and tested ways of failing apply to all fields and have to be pondered continually by research students. You have to be clear what your position is on each of the seven ways of failing that we shall discuss if you are not to fall foul of the traps they offer. And as we shall see, just to have them pointed out to you is not enough to avoid them. Most offer real blandishments that have to be determinedly resisted.