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From Lori Lynn Taniguchi: I consider Penny Arcade to be a singular phenomenon: not only is it a wildly popular comic on gamer culture with heavy "bromance" language, vulgarity and shock value, but it is also an unparalleled business venture. Not even the very rare self-sufficient webcomics online can boast a huge, yearly gaming expo in Seattle and an immensely successful charity for sick children in St. Jude hospitals. The writer and artist have created not only an entertaining webcomic, but have grown themselves into a culture icon with lasting and far-reaching influence, all with an aw-shucks-gamer-next-door quality.