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Dan Ackerman Greenberg is co-founder of the Commotion Group, a company that has found great success by promoting online videos in an effort to make them go "viral." Today, more and more people are seeking fame and recognition through online communities like YouTube. Dan Ackerman Greenberg provides a series of steps and advice to follow when creating and promoting a video. This online posting is very postmodern, because it exemplifies the breakdown of hierarchy. One used to rely on a publicist or agent to promote oneself. Now, anyone can do it themselves. The fact that a promotion company is offering advice to the masses on how to succeed alone own is particularly postmodern.

This book by Frederick Levy explores the phenomenon that YouTube has become in our world. He addresses YouTube's history, as well as the direction in which the viral video craze is headed. One section of particular interest is titled, "Culture Shock." Levy presents an interesting idea of community through the Web. The thing that makes the YouTube revolution so post-modern is the fact that a sense of community develops through the internet. People around the world can interact and connect with one another with virtually no face-to-face contact. This trend breaks down social norms and cultural expectations previously placed on a community.