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Toothpaste, face creams, hair gel, mayonnaise and ketchup are household items that most people don't think twice about, but in terms of their flow behavior, they have unusual properties. They're all elasto-visco-plastic (EVP) materials, which behave like solids when at rest, but can yield to flow like liquids when placed under enough stress. Despite their ubiquity, the ability to model and predict their behavior relies on a theory that has only been shown to work under certain conditions.