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Ed Webb

56 Million Americans Are Playing Social Games [STATS] - 1 views

  • A new study from market research firm NPD Group shows that one out of every five Americans over the age of six has played an online social game at least once
  • Social games can help create a new revenue stream, one that solely relies on end users opening their wallets to third-party applications. Virtual goods and currencies are a huge part of the social gaming market, and they turn a casual user experience into big business for the startups, developers and platforms that offer them.
  • 10% of respondents had spent money playing social games and 11% said they planned to do so in the future
  • ...1 more annotation...
  • the social gaming crowd tends to be older and female; around 53% of players are women
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