A new study from market research firm NPD Group shows that one out of every five Americans over the age of six has played an online social game at least once
Social games can help create a new revenue stream, one that solely relies on end users opening their wallets to third-party applications. Virtual goods and currencies are a huge part of the social gaming market, and they turn a casual user experience into big business for the startups, developers and platforms that offer them.
10% of respondents had spent money playing social games and 11% said they planned to do so in the future
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the social gaming crowd tends to be older and female; around 53% of players are women
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