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Business analytics studies data to predict future scenarios and discover patterns based on available data and performance. Marlabs' Analytics practice can support customers' needs throughout the information management lifecycle and help clients decide on the right technologies to employ that align with their business needs build solutions that integrate easily with legacy systems and deliver smart, multi-layered, and real-time analytics for swift and practical decision-making.

Artificial Intelligence (AI) has revolutionized customer analytics by enabling organizations to extract valuable insights from vast amounts of data. Machine learning algorithms analyze customer behavior, predict preferences, and personalize marketing efforts. AI-powered chatbots enhance customer service, while sentiment analysis tools gauge customer satisfaction. As businesses increasingly adopt AI, it becomes a pivotal force in understanding and optimizing customer interactions.

Companies globally are rethinking their CX as the gap between customer expectation of a service and the actual delivery of the service is growing wider by the hour. The 2018 Forrester's Customer Experience Index for US Brands report indicated a decline in customer experience. A total of 287 brands in the US, across 19 industries were ranked. It was noted that of the top 15 brands of last year, 12 showed no sign of improvement. Similarly, of the 19 industries that were ranked, 13 industries showed no significant change or signs of improvement from last year. All in all, the report highlighted that this year there are no CX leaders-for the third time in a row.So, what does it mean to be a CX leader? Your business needs good communication prowess, coupled with empathy to be a CX leader. It essentially means placing customers at the core of your business. And how can you achieve this? Well, your business needs a Business Intelligence and Analytics solution that can turn your system around, and provide insights that help elevate customer experience.

Today, 'Cloud Monitoring' is used to refer to a set of web-based applications that are designed and implemented to provide real-time information on the performance of servers. Cloud computing helps in managing the huge IT infrastructure while offering improved control and visibility. The main advantages of using this technology are: better enterprise security reduced IT costs, easier reporting, easy updates, and integration with other applications and tools. Cloud-based services let you easily scale up and down your requirements. They are easy to use, flexible, and can be installed and configured by any IT professional. Cloud services make it easy for organizations to gain access to real-time data from any location. They are ideal for financial and customer care companies that need to continuously analyze and monitor their clients' activity. In the enterprise, many applications can be accessed simultaneously by different users. So, each department can run various applications in parallel without slowing down the overall network performance. The cloud monitoring services offered by various companies offer more robust and flexible functionality compared to what is available in on-premises software. Companies in the web development, marketing, and eCommerce industry can take advantage of advanced Cloud Monitoring analytics applications to monitor all their websites. They can find out current visitor activity, detect errors and troubleshoot the site in real-time. Companies also benefit from improved deployment procedures, increased visibility and control, increased efficiency and scalability, reduced cost, improved visibility and control, simplified recovery, and improved flexibility. Read more @ https://latestbizjournal.com/2021/02/19/cloud-monitoring-enable-easy-access-to-obtain-real-time-information-from-any-location/