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Gonzalo San Gil, PhD.

The Failure Of Social Media | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image - 0 views

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    "Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About 61% of small businesses don't see any return on investment on their Social-media activities, according to a survey released Tuesday from Manta, a Social network for small businesses. Yet, almost 50% say they've increased their time spent on Social media, and only 7% have decreased their time. What businesses are trying to get out of Social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain Social-media platform, according to the survey." There is a big lesson in this data..."
Paul Merrell

Information Warfare: Automated Propaganda and Social Media Bots | Global Research - 0 views

  • NATO has announced that it is launching an “information war” against Russia. The UK publicly announced a battalion of keyboard warriors to spread disinformation. It’s well-documented that the West has long used false propaganda to sway public opinion. Western military and intelligence services manipulate social media to counter criticism of Western policies. Such manipulation includes flooding social media with comments supporting the government and large corporations, using armies of sock puppets, i.e. fake social media identities. See this, this, this, this and this. In 2013, the American Congress repealed the formal ban against the deployment of propaganda against U.S. citizens living on American soil. So there’s even less to constrain propaganda than before.
  • Information warfare for propaganda purposes also includes: The Pentagon, Federal Reserve and other government entities using software to track discussion of political issues … to try to nip dissent in the bud before it goes viral “Controlling, infiltrating, manipulating and warping” online discourse Use of artificial intelligence programs to try to predict how people will react to propaganda
  • Some of the propaganda is spread by software programs. We pointed out 6 years ago that people were writing scripts to censor hard-hitting information from social media. One of America’s top cyber-propagandists – former high-level military information officer Joel Harding – wrote in December: I was in a discussion today about information being used in social media as a possible weapon.  The people I was talking with have a tool which scrapes social media sites, gauges their sentiment and gives the user the opportunity to automatically generate a persuasive response. Their tool is called a “social Networking Influence Engine”. *** The implications seem to be profound for the information environment. *** The people who own this tool are in the civilian world and don’t even remotely touch the defense sector, so getting approval from the US Department of State might not even occur to them.
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  • How Can This Real? Gizmodo reported in 2010: Software developer Nigel Leck got tired rehashing the same 140-character arguments against climate change deniers, so he programmed a bot that does the work for him. With citations! Leck’s bot, @AI_AGW, doesn’t just respond to arguments directed at Leck himself, it goes out and picks fights. Every five minutes it trawls Twitter for terms and phrases that commonly crop up in Tweets that refute human-caused climate change. It then searches its database of hundreds to find a counter-argument best suited for that tweet—usually a quick statement and a link to a scientific source. As can be the case with these sorts of things, many of the deniers don’t know they’ve been targeted by a robot and engage AI_AGW in debate. The bot will continue to fire back canned responses that best fit the interlocutor’s line of debate—Leck says this goes on for days, in some cases—and the bot’s been outfitted with a number of responses on the topic of religion, where the arguments unsurprisingly often end up. Technology has come a long way in the past 5 years. So if a lone programmer could do this 5 years ago, imagine what he could do now. And the big players have a lot more resources at their disposal than a lone climate activist/software developer does.  For example, a government expert told the Washington Post that the government “quite literally can watch your ideas form as you type” (and see this).  So if the lone programmer is doing it, it’s not unreasonable to assume that the big boys are widely doing it.
  • How Effective Are Automated Comments? Unfortunately, this is more effective than you might assume … Specifically, scientists have shown that name-calling and swearing breaks down people’s ability to think rationally … and intentionally sowing discord and posting junk comments to push down insightful comments  are common propaganda techniques. Indeed, an automated program need not even be that sophisticated … it can copy a couple of words from the main post or a comment, and then spew back one or more radioactive labels such as “terrorist”, “commie”, “Russia-lover”, “wimp”, “fascist”, “loser”, “traitor”, “conspiratard”, etc. Given that Harding and his compadres consider anyone who questions any U.S. policies as an enemy of the state  – as does the Obama administration (and see this) – many honest, patriotic writers and commenters may be targeted for automated propaganda comments.
Gonzalo San Gil, PhD.

Partes de un plan estratégico social media | SMrevolution - 0 views

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    [Debes saber que el marketing, social media o no, siempre va precedido de un estudio previo y de un concienzudo diseño de estrategia con los objetivos y la imagen de marca como estrellas guía. Y eso por supuesto, ahora sí hablando de social media, se plasma en un documento que se conoce como plan estratégico de social Media Marketing. En realidad es una parte del plan de Marketing Online y en muchos casos es inseparable de él, pero en otros puede existir de manera independiente. Esta premisa, partir de una estrategia y de un diseño elaborado a la medida de la marca es uno de los motivos por los que muchos repetimos que las agencias que venden "paquetes" social media con un precio fijo y contenido predefinido independientemente del cliente, no merecen la consideración de agencias de marketing. ...]
Willis Wee

How Google Social Search Works [VIDEO] - 4 views

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    Google Social Search went live just 2 days ago. It might be confusing to some about how Google indexes its search results. From the laymen point of view, Google Social Search pulls out relevant content created by the people in your online Social circle and includes them into your search result.
Gonzalo San Gil, PhD.

Social Media Engagement Is Dead - 2015 Is About Measurable Goals | CIO [# ! Read the Previous] - 0 views

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    "A focus on social media engagement metrics - the likes, re-tweets, favorites, re-blogs, pins, comments, shares, followers, fans and friends - could be holding companies back from realizing social's full potential. In fact, Forrester Vice President and Principal Analyst Nate Elliott warns clients against measuring social engagement."
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    "A focus on social media engagement metrics - the likes, re-tweets, favorites, re-blogs, pins, comments, shares, followers, fans and friends - could be holding companies back from realizing social's full potential. In fact, Forrester Vice President and Principal Analyst Nate Elliott warns clients against measuring social engagement."
Gonzalo San Gil, PhD.

Un 40% de empresas bloquea el acceso a redes sociales · ELPAÍS.com - 0 views

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    [ Un 40% de las empresas bloquean el acceso a redes sociales en los puestos de trabajo, según un informe mundial de Cisco. En aquellas empresas que se permite el acceso a redes sociales, los empleados destinan una media de 24 minutos a la navegación. ...] *Las Empresas esán empeñadas en Reprimir todo lo social...
Gonzalo San Gil, PhD.

Cómo elaborar una estrategia completa en Redes Sociales (I) - 0 views

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    [Existen aún muchas empresas en España que se toman esto de las Redes Sociales como un gasto, un juego, o simplemente deciden no darle la importancia que hay que darle porque lo consideran una pérdida de tiempo. Efectivamente, si te pones a disparar posts a diestro y siniestro sin ton ni son o, como dice Javier Ruiz Robles, dejas a tus sobrinos que lleven las Redes Sociales, no sólo no obtendrás beneficio alguno, si no que te puedes buscar la ruina de tu empresa a base de ensuciar tu imagen online. ...]
Gonzalo San Gil, PhD.

Top 10 Open-Source Platforms to Build Your Own Social Network - DzineBlog.com - 0 views

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    "Building a social network isn't an easy task, let alone a successful one. As developers our job is to create, build, and bring to life the gears and functions of a social network. When it comes to marketing, well that's a different department in most cases. We build then later deploy, and in order to develop a highly efficient and functional social network we'll need to use a few tools."
Paul Merrell

Social Media Giants Choking Independent News Site Traffic to a Trickle - 0 views

  • Several prominent figures, including Web inventor Tim Berners-Lee, warned the EU Parliament that its proposed censorship measure would begin transforming the Internet from an open platform for sharing and innovation, into a tool for the automated surveillance and control of its users.
  • For much of the year, independent media has felt the sting of increased social media censorship, as the “revolving door” between U.S. intelligence agencies and social-media companies has manifested in a crackdown on news that challenges official government narratives. With many notable independent news websites having shut down since then as a result, those that remain afloat are being censored like never before, with social media traffic from Facebook and Twitter completely cut off in some cases. Among such websites, social media censorship by the most popular social networks is now widely regarded to be the worst it has ever been – a chilling reality for any who seek fact-based perspectives on major world events that differ from those to be found on well-known corporate-media outlets that consistently toe the government line. Last August, MintPress reported that a new Google algorithm targeting “fake news” had quashed traffic to many independent news and advocacy sites, with sites such as the American Civil Liberties Union, Democracy Now, and WikiLeaks, seeing their returns from Google searches experience massive drops. The World socialist Website, one of the affected pages, reported a 67 percent decrease in Google returns while MintPress experienced an even larger decrease of 76 percent in Google search returns. The new algorithm targeted online publications on both sides of the political spectrum critical of U.S. imperialism, foreign wars, and other long-standing government policies. Now, less than a year later, the situation has become even more dire. Several independent media pages have reported that their social media traffic has sharply declined since March and – in some cases – stopped almost entirely since June began. For instance, independent media website Antimedia – a page with over 2 million likes and follows – saw its traffic drop from around 150,000 page views per day earlier this month to around 12,000 as of this week. As a reference, this time last year Antimedia’s traffic stood at nearly 300,000 a day.
Gonzalo San Gil, PhD.

10 alternative social networks for business professionals | ITworld - 1 views

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    [LinkedIn maybe No. 1 when it comes to professional social networking, but your quest to connect doesn't need to stop there. Here's a look at 10 social networks for professionals that offer a variety of features such as Facebook integration, career advice, resume critiques and more.]
Gonzalo San Gil, PhD.

Whatever You Call It -- Open Journalism, Social Media Journalism, Open-Source Intelligence -- It's Going Mainstream | Techdirt - 0 views

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    "from the first-draft-of-first-draft dept We've written a couple of times about the use of publicly-available information, typically posted on social networks, to verify developing stories where traditional sources are scarce or unreliable. This new field doesn't seem to have a fixed name yet -- open journalism, social media journalism, open-source intelligence are all used -- but whatever it is, it's clearly going mainstream, as this announcement on the YouTube blog of The First Draft Coalition makes clear: "
Gonzalo San Gil, PhD.

Facebook vs. Twitter: Who Wins The Battle For Our Social Attention? | Steve Tappin | LinkedIn - 0 views

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    [In 2014, as the hype and newness die down, social media is increasingly something we take for granted in our daily lives. There's a big battle going on to keep our social attention: which of these two companies will prove dominant and win? ...]
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    [In 2014, as the hype and newness die down, social media is increasingly something we take for granted in our daily lives. There's a big battle going on to keep our social attention: which of these two companies will prove dominant and win? ...]
Gonzalo San Gil, PhD.

Contrera: nació Quitter, la red social opuesta a Twitter | Rosario3.com - 0 views

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    " El sitio se sustenta con la plata de sus creadores y con donaciones. 1/1 0 Comentarios Twitter, una de las redes sociales más usadas a nivel mundial, comenzó a tener rivalidad tras el nacimiento de Quitter, un sitio sin fines de lucro que sobrevive a base de donaciones y del bolsillo de sus creadores."
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    " El sitio se sustenta con la plata de sus creadores y con donaciones. 1/1 0 Comentarios Twitter, una de las redes sociales más usadas a nivel mundial, comenzó a tener rivalidad tras el nacimiento de Quitter, un sitio sin fines de lucro que sobrevive a base de donaciones y del bolsillo de sus creadores."
Gonzalo San Gil, PhD.

Social media addiction is a bigger problem than you think | ITNews - 0 views

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    Can't stay away from social media? You're not alone; social networking is engineered to be as habit-forming as crack cocaine. By Mike Elgan
Gonzalo San Gil, PhD.

Home : Open Source Social Network - 0 views

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    "Opensource-Socialnetwork (OSSN) is a Social networking software written in PHP. It allows you to make a Social networking website and helps your members build Social relationships, with people who share similar professional or personal interests."
Gonzalo San Gil, PhD.

Edición social de "Todo va a cambiar" » El Blog de Enrique Dans - 0 views

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    [... Hoy publico en la red una iniciativa en la que llevo bastante tiempo trabajando y que me hace especial ilusión: la edición social de mi libro, "Todo va a cambiar". ¿Qué es exactamente una edición social? Básicamente, una idea a la que llevaba bastante tiempo dandole vueltas: quería poner el libro en texto completo en la red, pero no quería limitarme simplemente a eso, sino además, explorar un poco más un formato que pudiese aprovechar las ventajas que la red puede ofrecer frente al papel. Lo que hice fue, por tanto, trabajar sobre el texto del libro pensando en dotarlo de una "dimensión red", intentando añadirle un nivel de profundidad adicional mediante una gran cantidad de enlaces (definiciones de términos en Wikipedia, referencias, entradas de mi propio blog en las que desarrollo más algunos temas, artículos o comentarios en otros sitios, etc.), y también mediante ilustraciones y vídeos que pudieran hacer más amena la lectura, plantear metáforas o evocaciones sobre los temas comentados, o contribuir al sentido o al entendimiento de lo escrito. La verdad es que es un trabajo intenso, pero que tiene mucho sentido para alguien que, como yo, utiliza el formato blog para expresarse de manera habitual: de hecho, recuerdo cómo, durante el proceso de escritura del libro, lamentaba en muchas ocasiones no poder añadir esos enlaces o referencias por no tener sentido en un formato papel. Seguro que no funciona para todos los tipos de libros ni para todas las temáticas, pero en el caso de "Todo va a cambiar", parecía tener mucha lógica. La próxima vez, si todo va bien, trataré de hacerlo durante el proceso inicial de escritura. ...]
Paul Merrell

Race to Introduce Fascist Internet Regulations in Russia Continues - Now under the Banner of Child Protection - nsnbc international | nsnbc international - 0 views

  • Russian lawmaker Vitaly Milonov, on Monday, proposed a bill aimed to ban children under the age of 14 from social media. Although the bill is touted under the banner of child protection, it also aims to introduce the mandatory submission of passport data. In January Russia introduced semi-fascist regulations to severely curb the rights of bloggers and independent media.
  • Vitaly Milnov, generally known for being ultra-conservative, introduced the controversial bill on Monday. Touting the bill under the banner of wanting to protect children and limit their access to social media the bill has far deeper implications. Parents could very well self-regulate their children’s access to social media. The bill, however, implies that it would become mandatory for social media users to submit their passport data. Moreover, the bill also proposes that the use of pseudonyms will be banned. The proposed legislation also aims to introducing strict rules, requiring two-party consent before the publication of screenshots of online correspondence. The bill reads, among others: “social networks create a special virtual world where a person spends significant part of their life, contacting other people and essentially doing everything that they would do in real world. This world can’t be left unregulated by law. Especially now, when growing number of users are falling victim to different types of fraud.” Even though Milonov is generally viewed as ultra-conservative, there are about 62 percent of Russians who according to polls support the ban of social networks for children while 39 percent supported using passport data to create an online account, a poll by the state-funded pollster VTsIOM revealed Monday.
  • Social media has come under intense scrutiny in Russia in recent months. Disturbingly, there are very few Russians who have received independent information about the not so overtly advertised implications of this scrutiny, of the proposed bill, and of plans to create a “Russian internet” to filter “unwanted foreign content. Russia also cracks down on independent bloggers and journalists. On January 1, 2016 the Russian Federation implemented amendments to laws that further censor the internet and potentially independent media. These laws are being sold under the guise of empowering internet users and the right to protect personal information. The amendments follow legislation from 2014 that infringed on the rights of bloggers.
Gonzalo San Gil, PhD.

Open Source and social capital | Dries Buytaert - 0 views

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    "The notion that people contributing to Open Source don't get paid is false. Contributors to Open Source are compensated for their labor; not always with financial capital (i.e. a paycheck) but certainly with social capital. "
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    "The notion that people contributing to Open Source don't get paid is false. Contributors to Open Source are compensated for their labor; not always with financial capital (i.e. a paycheck) but certainly with social capital. "
Gonzalo San Gil, PhD.

"Facebook Is Dead To Us": What Teens Think About 11 Of The Biggest Social Networks - Digital Music NewsDigital Music News - 2 views

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    "19 year old, Andrew Watts, is a sophomore Management Information Systems major (marketing minor) at the University of Texas in Austin and penned an interesting glimpse into the world of teenage (and college) consumption (or lack thereof) of the biggest social networks."
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    "19 year old, Andrew Watts, is a sophomore Management Information Systems major (marketing minor) at the University of Texas in Austin and penned an interesting glimpse into the world of teenage (and college) consumption (or lack thereof) of the biggest social networks."
Paul Merrell

China Just Launched the Most Frightening Game Ever - and Soon It Will Be Mandatory - 0 views

  • As if further proof were needed Orwell’s dystopia is now upon us, China has now gamified obedience to the State. Though that is every bit as creepily terrifying as it sounds, citizens may still choose whether or not they wish to opt-in — that is, until the program becomes compulsory in 2020. “Going under the innocuous name of ‘Sesame Credit,’ China has created a score for how good a citizen you are,” explains Extra Credits’ video about the program. “The owners of China’s largest social networks have partnered with the government to create something akin to the U.S. credit score — but, instead of measuring how regularly you pay your bills, it measures how obediently you follow the party line.”
  • In the works for years, China’s ‘social credit system’ aims to create a docile, compliant citizenry who are fiscally and morally responsible by employing a game-like format to create self-imposed, group social control. In other words, China gamified peer pressure to control its citizenry; and, though the scheme hasn’t been fully implemented yet, it’s already working — insidiously well.
  • The system is run by two companies, Alibaba and Tencent, which run all the social networks in China and therefore have access to a vast amount of data about people’s social ties and activities and what they say. In addition to measuring your ability to pay, as in the United States, the scores serve as a measure of political compliance. Among the things that will hurt a citizen’s score are posting political opinions without prior permission, or posting information that the regime does not like, such as about the Tiananmen Square massacre that the government carried out to hold on to power, or the Shanghai stock market collapse. It will hurt your score not only if you do these things, but if any of your friends do them.” And, in what appears likely the goal of the entire program, added, “Imagine the social pressure against disobedience or dissent that this will create.”
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  • As Creemers described to Dutch news outlet, de Volkskrant, “With the help of the latest internet technologies, the government wants to exercise individual surveillance. The Chinese aim […] is clearly an attempt to create a new citizen.”
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