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The most powerful company on the Internet just got a whole lot creepier: a new service from Google merges offline consumer info with online intelligence, allowing advertisers to target users based on what they do at the keyboard and at the mall. Without much fanfare, Google announced news this week of a new advertising project, Conversions API, that will let businesses build all-encompassing user profiles based off of not just what users search for on the Web, but what they purchase outside of the home. In a blog post this week on Google’s DoubleClick Search site, the Silicon Valley giant says that targeting consumers based off online information only allows advertisers to learn so much. “Conversions,” tech-speak for the digital metric made by every action a user makes online, are incomplete until coupled with real life data, Google says.

Of course, there is always the possibility that all of this information can be unencrypted and, in some cases, obtained by third-parties that you might not want prying into your personal business. Edwards notes in his report that Google does not explicitly note that intelligence used in Conversions API will be anonymized, but the blowback from not doing as much would sure be enough to start a colossal uproar. Meanwhile, however, all of the information being collected by Google — estimated to be on millions of servers around the globe — is being handed over to more than just advertising companies. Last month Google reported that the US government requested personal information from roughly 8,000 individual users during just the first few months of 2012.“This is the sixth time we’ve released this data, and one trend has become clear: Government surveillance is on the rise,” Google admitted with their report.

Re: Major net hack - its not necessarily off topic. .gov is herding web sites into it's own little DNS animal farms so it can properly protect the public from that dangerous 'information' stuff in time of emergency. CloudFlare is the biggest abattoir... er, animal farm. CloudFlare is kind of like a protection racket. If you pay their outrageous fees, you will be 'protected' from DDoS attacks. Since CloudFlare is the preferred covert .gov tool of censorship and content control (when things go south), they are trying to drive as many sites as possible into their digital panopticons. Who the hell is Cloudflare? ISUCKER: BIG BROTHER INTERNET CULTURE On top of that, CloudFlare’s CEO Matthew Prince made a weird, glib admission that he decided to start the company only after the Department of Homeland Security gave him a call in 2007 and suggested he take the technology behind Project Honey Pot one step further… And that makes CloudFlare a whole different story: People who sign up for the service are allowing CloudFlare to monitor, observe and scrutinize all of their site’s traffic, which makes it much easier for intel or law enforcement agencies to collect info on websites and without having to hack or request the logs from each hosting company separately. But there’s more. Because CloudFlare doesn’t just passively monitor internet traffic but works like a dynamic firewall to selectively block traffic from sources it deems to be “hostile,” website operators are giving it a whole lotta power over who gets to see their content. The whole point of CloudFlare is to restrict access to websites from specific locations/IP addresses on the fly, without notifying or bothering the website owner with the details. It’s all boils down to a question of trust, as in: do you trust a shady company with known intel/law enforcement connections to make that decision?

And here is an added bonus for the paranoid: Because CloudFlare partially caches websites and delivers them to web surfers via its own servers, the company also has the power to serve up redacted versions of the content to specific users. CloudFlare is perfect: it can implement censorship on the fly, without anyone getting wise to it! Right now CloudFlare says it monitors nearly 1/5 of all Internet visits. [<-- this] An astounding claim for a company most people haven’t even heard of. And techie bloggers seem very excited about getting as much Internet traffic routed through them as possible! See? Plausable deniability. A couple of degrees of separation. Yet when the Borg Queen wants to start WWIII next year, she can order the DHS Stazi to order outfits like CloudFlare to do the proper 'shaping' of internet traffic to filter out unwanted information. How far is any expose of propaganda like Dusty Boy going to happen if nobody can get to sites like MoA? You'll be able to get to all kinds of tweets and NGO sites crying about Dusty Boy 2.0, but you won't see a tweet or a web site calling them out on their lies. Will you even know they interviewed Assad? Will you know the activist 'photographer' is a paid NGO shill or that he's pals with al Zenki? Nope, not if .gov can help it.

Last week, the Administrative Office (AO) of the US Courts published the 2014 Wiretap Report, an annual report to Congress concerning intercepted wire, oral, or electronic communications as required by Title III of the Omnibus Crime Control and Safe Streets Act of 1968. News headlines touted that the number of federal and state wiretaps for 2014 was down 1% for a total of 3,554. Of these, there were few involving encrypted communications; and for those, law enforcement agencies were in most cases able to overcome the encryption. But there is a bigger story that calls into question the accuracy of the all of the prior reports submitted to the AO and the overall data provided to Congress and the public in the Wiretap Reports. Since the Snowden revelations, more and more companies have started publishing “transparency reports” about the number and nature of government demands to access their users’ data. AT&T, Verizon, and Sprint published data for 2014 earlier this year and T-Mobile published its first transparency report on the same day the AO released the Wiretap Report. In aggregate, the four companies state that they implemented 10,712 wiretaps, a threefold difference over the total number reported by the AO. Note that the 10,712 number is only for the four companies listed above and does not reflect wiretap orders received by other telephone carriers or online providers, so the discrepancy actually is larger.

So what accounts for the huge gap in reporting? That is a question Congress and the AO should be asking prosecutors and judges who are required by law to make complete and accurate reports of the number of wiretaps conducted each year. Are wiretaps being consistently under­reported to Congress and the public? Based on the data reported by the four major carriers for 2013 and 2014, it certainly would appear to be the case.

In the UK earlier this month, human rights groups Liberty and Privacy International were cheered by a tribunal decision that declared GCHQ’s access to NSA spies’ data illegal. Though it was a hollow victory, as the tribunal also declared all current activities, including all those blanket surveillance projects much derided by free speech activists, entirely legal. The practices previously broke the law because the public was unaware of what safeguards were in place for the UK’s access to data from NSA programs like Prism; as soon as Snowden blew everything wide open the snoops had to explain themselves, and that was enough for the tribunal to confirm the legality of GCHQ’s operations. But the case has had one significant effect: anyone can now figure out if their data was illegally shared by the agencies. Privacy International has set up a simple webpage that anyone in the world can sign up to. You can visit the page here.

Once the UK Investigatory Powers Tribunal has determined whom was affected, it has to inform them. Though participants should find out whether their data were unlawfully obtained by GCHQ from the millions of private communications hoovered up by the NSA up until December 2014, it won’t be anytime soon. Privacy International warned in its FAQs: “Count on it being many months, and likely years before this action is completed.” And somewhat ironically Privacy International has to collect participant’s information, including their name and email address, to supply the service. They may ask for more information from willing participants once the group has determined if more is required from the IPT. Anyone who wants to submit directly to the tribunal can do so here.