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Gary Edwards

Does "A VC" have a blind spot for Apple? « counternotions on Flash, WebKit an... - 0 views

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    Flash versus Open: Perhaps one thing we can all agree on is that the future of the web, mobile or otherwise, will be more or less open. That would be HTML, MP3, H.264, HE-AAC, and so on. These are not propriatery Adobe products, they are open standards…unlike Flash. In confusing codecs with UI, Wilson keeps asking, "why is it tha[t] most streaming audio and video on the web comes through flash players and not html5 based players?" The answer is rather pedestrian: HTML5 is just ramping up, but Flash IDE has been around for many years. Selling Flash IDE and back-end server tools has been a commercial focus for Adobe, while Apple, for example, hasn't paid much attention to QuickTime technologies and promotion in ages. It's thus reflected in adoption patterns. Hopefully, this summary will clear Wilson's blind spot: Apple is betting on open technologies (as it makes money on hardware) while Adobe (which only sells software) is betting on wrapping up content in a proprietary shackle called Flash.
Gary Edwards

The new UI wars: Why there's no Flash on iPhone 2.0 « counternotions - 0 views

  • - publishers of Flash apps have to port their apps to native Web apps if they want to run inside a Web browser going forward because the Web has moved off the PC, you can’t accessorize it with PC software anymore, WebKit is so small and light and cross-platform that it is the plug-in now, inside iPhone, iPod, Nokia, Android, iTunes and other Mac and Windows apps - publishers of Flash video have to deploy MPEG-4 H.264/AAC if they want to run inside an audio-video player (on any device) going forward, the decoder chips for this are already in EVERYTHING, from iPod to Blu-Ray to NVIDIA GPU’s Most of the world has already done both of the above, including Google and Apple. This is not the beginning of the end for Flash, it is the end of the end.
  • Notice he doesn’t say at all that Flash is running natively on the ARM CPU inside the iPhone. And once again, as I point out in the article above, technical problems may be solved by Adobe, but cross-platform runtime compatibility and multi-touch UI frameworks remain as serious impediments.
  • the direction Apple is taking in WebKit with canvas, downloadable fonts, SVG, CSS animation, CSS transformations, faster JavaScript, HTML5 audio/video embedding, exposure of multi-touch to JS and so on is precisely to create an open source alternative to the Flash runtime engine, without having to download a proprietary plugin:
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    this article takes the RiA discussion to an entirely new level - the battle between Apple, Adobe and Microsoft to control the future user interface (UI). Adobe Flash extends the aging WiMP model, trying to create a "UI Convergence" across many platforms through the Flash RiA. With iPhone, Apple introduces the patented "gestures UI", running off the WebKit RiA. Microsoft presumably is copying the Flash RiA with the XAML rich WPF Silverlight RiA. Unfortunately, counternotions doe snot cover Silverlight. This incredible discussion is limited to Adobe and Apple.
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Gary Edwards

Runtime wars (1): Does Apple have an answer to Flash, Silverlight and JavaFX?... - 0 views

  • Adobe’s got Flash, Microsoft Silverlight and Sun JavaFX. What does Apple have in this multimedia runtime war of information and entertainment delivery? On the surface, nothing. Some might argue that QuickTime is already the answer; Flash and Silverlight are finally catching up. Further, if Apple can convince Google’s YouTube to re-encode their video inventory in QuickTime’s primary codec H.264/AVC and if the new Flash player will also feature the industry standard H.264, why bother with anything else? Because more than just video is at stake here. Surely, both Silverlight and the latest Flash offer high-resolution video, but they also deliver (rich media) applications.
  • This new breed of network-aware platforms are capable of interacting with remote application servers and databases, parsing and emitting XML, crunching client-side scripts, rendering complex multimedia layouts, running animations, displaying vector graphics and overlaid videos, using sophisticated interface controls and pretty much anything desktop applications are able to do.
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    Another excellent discussion concerning the Future of the Web. 2 Parts
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Gary Edwards

Flash Wars: The Many Enemies and Obstacles of Flash [Part 2 of 3] - AppleInsider Comments - 0 views

  • Throughout 2007, Apple stripped nearly every vestige of Flash from its corporate site and other products, and began recommending that developers use open standards instead. As noted in Gone in a Flash: More on Apple’s iPhone Web Plans, last summer Apple published a document titled "Optimizing Web Applications and Content for iPhone," which not only listed Flash as the single bullet point item under a listing of "unsupported technologies," but went on to explicitly encourage developers to "stick with standards," and use CSS, JavaScript, and Ajax instead.
  • Microsoft has already begun leveraging its Windows and Office monopolies to distribute Silverlight as a Flash-killer on both the Windows PC desktop and on the Mac. When Microsoft releases a Mac product, it can only mean one thing: it's working hard to kill a cross platform threat to Windows.
  • the new Cocoa iPhone/iPod Touch SDK not only offers Adobe insufficient means to develop a Flash plugin, but also clearly forbids the development of runtimes designed to advance competing platforms on top of the native Cocoa environment, whether Flash, Silverlight, or Java.
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  • Apple is fighting for control of media distribution with open standards! What is it you do not get about Mpeg4, AAC, MP3 and H.264?
  • Silverlight will just not play H264 content : as usual, microsoft has adopted a look alike, incompatible video format : VC1. About why Quicktime is better that Flash when it comes to serious H264 usage, you may want to have a look at the following note/demonstration of a quicktime+javascript player : http://blog.vrarchitect.net/post/200...ter-than-Flash In short : Quicktime can reach any frame of a video. Flash just reach the I-Frames. So if you have a GOP/keyframing of 250 for instance, you can see only one frame every 10s of video (to be honest, most classical gop implies a frame every one or two seconds)
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    Excellent comment focused on the clash between Flash and Apple. Apple promotes JavaScript, CSS and AJAX: the WebKit- SproutCore recipe
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Gary Edwards

Flash Wars: Adobe Fights for AIR with the Open Screen Project [Part 3 of 3] | AppleInsider - 0 views

  • Two areas where Flash can offer real value is in displaying and packaging video on the web, and in serving as a Java replacement for developing applets. Here's a look at how Adobe is working to defend its strengths in the face of competition, and how its efforts to open the Flash specification in the Open Screen Project play into these efforts.
  • proprietary FLV video container format
  • more advanced and open H.264 video codec
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  • Apple's ability to disrupt the status quo in video playback is evident in its deal with Google to vend YouTube videos to the iPhone, iPod Touch, and Apple TV as straight H.264 rather than Google's existing mix of a Flash-based player and its archaic GVI file format based upon AVI.
  • As Apple's hardware-based H.264 playback in mobile devices begins to define how to reach affluent customers with content, Flash will increasingly lose any allure on the PC desktop as well, as developers won't want to target PCs and mobiles using two different systems.
  • Adobe seems to be hoping that nobody notices these problems and that its vigilant marketing efforts can entrance the public into thinking that a drawing app extended into an animation tool and then retrofitted into a monstrous hack of a development platform is a superior technology basis for building web apps compared to the use of modern open standards created expressly to promote true interoperability by design rather than retroactively.
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    Part two of the Prince McClean Adobe-Flash history. Excellent history involves Adobe SVG, Microsoft VmL-XAML-Silverlight, Apple WebKit, Sun (Java) as they battle for dominance over web applications and the future of the Web itself.
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