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Gary Edwards

Official Google Webmaster Central Blog: Introducing Rich Snippets - 0 views

googlewebmastercentral.blogspot.com/...introducing-rich-snippets.html

rdfa rich-snippets google html5 odf ooxml w3c

shared by Gary Edwards on 17 May 09 - Cached
  • Gary Edwards on 17 May 09
     
    Google "Rich Snippets" is a new presentation of HTML snippets that applies Google's algorithms to highlight structured data embedded in web pages. Rich Snippets give end-users convenient summary information about their search results at a glance. Google is currently supporting a very limited subset of data about reviews and people. When searching for a product or service, users can easily see reviews and ratings, and when searching for a person, they'll get help distinguishing between people with the same name. It's a simple change to the display of search results, yet our experiments have shown that users find the new data valuable. For this to work though, both Web-masters and Web-workers have to annotate thier pages with structured data in a standard format. Google snippets supports microformats and RDFa. Existing Web data can be wrapped with some additional tags to accomplish this. Notice that Google avoids mention of RDF and the W3C's vision of a "Semantic Web" where Web objects are fully described in machine readable semantics. Over at the WHATWG group, where work on HTML5 continues, Google's Ian Hickson has been fighting RDFa and the Semantic Web in what looks to be an effort to protect the infamous Google algorithms. RDFa provides a means for Web-workers, knowledge-workers, line-of-business managers and document generating end-users to enrich their HTML+ with machine semantics. The idea being that the document experts creating Web content can best describe to search engine and content management machines the objects-of-information used. The google algorithms provide a proprietary semantics of this same content. The best solution to the tsunami of conten the Web has wrought would be to combine end-user semantic expertise with Google algorithms. Let's hope Google stays the RDFa course and comes around to recognize the full potential of organizing the world's information with the input of content providers. One thing the world desperatel
Paul Merrell

Expert System Guns for Google with Semantic Search, Advertising - 0 views

www.eweek.com/...th-Semantic-Search-Advertising

adsense cogito engines expert google hakia powerset search semantic systems yedda zoomix

shared by Paul Merrell on 16 Sep 08 - Cached
  • Would-be Google AdSense rival Expert System launches its Cogito Semantic Advertiser tool, which discerns the meaning and context of words to provide more relevant ads. By leveraging semantic technologies, Expert System joins a cadre of search providers that includes Microsoft-owned Powerset, Hakia, Yedda and Zoomix.
  • The problem is that AdSense relies on keyword frequency but doesn't drill down into the semantics—the meaning in the words. Cogito Semantic Advertiser attempts to go further by using semantic intelligence to analyze the text on each page and ensure that ads are placed appropriately to increase click-through rates.
  • Asher told me Cogito Semantic Advertiser understands content based on four key methodologies: studying the morphology of words; looking at parts of speech; sentence logic, or the reduction of sentences to subject, verb and object; and disambiguation, which in the case of the jaguar story paired with the Jaguar car ad would determine whether or not the text referred to a car or an animal.
Gary Edwards

Siding with HTML over XHTML, My Decision to Switch - Monday By Noon - 0 views

mondaybynoon.com/...er-xhtml-my-decision-to-switch

css html javascript xhtml

shared by Gary Edwards on 03 Jul 08 - Cached
  • Publishing content on the Web is in no way limited to professional developers or designers, much of the reason the net is so active is because anyone can make a website. Sure, we (as knowledgeable professionals or hobbyists) all hope to make the Web a better place by doing our part in publishing documents with semantically rich, valid markup, but the reality is that those documents are rare. It’s important to keep in mind the true nature of the Internet; an open platform for information sharing.
  • XHTML2 has some very good ideas that I hope can become part of the web. However, it’s unrealistic to think that all web authors will switch to an XML-based syntax which demands that browsers stop processing the document on the first error. XML’s draconian policy was an attempt to clean up the web. This was done around 1996 when lots of invalid content entered the web. CSS took a different approach: instead of demanding that content isn’t processed, we defined rules for how to handle the undefined. It’s called “forward-compatible parsing” and means we can add new constructs without breaking the old. So, I don’t think XHTML is a realistic option for the masses. HTML 5 is it.
    • Gary Edwards
      Gary Edwards on 09 Jul 08
       
      Great quote from CSS expert Hakon Wium Lie.
  • @marbux: Of course i disagree with your interop assessment, but I wondered how it is that you’re missing the point. I think you confuse web applications with legacy desktop – client/server application model. And that confusion leads to the mistake of trying to transfer the desktop document model to one that could adequately service advancing web applications.
  • Gary Edwards on 03 Jul 08
     
    A CMS expert argues for HTML over XHTML, explaining his reasons for switching. Excellent read! He nails the basics. for similar reasons, we moved from ODF to ePUB and then to CDf and finally to the advanced WebKit document model, where wikiWORD will make it's stand.
  • Paul Merrell on 09 Jul 08
     
    See also my comment on the same web page that explains why HTML 5 is NOT it for document exchange between web editing applications. .
  • Gary Edwards on 09 Jul 08
     
    Response to marbux supporting the WebKit layout/document model. Marbux argues that HTML5 is not interoperable, and CSS2 near useless. HTML5 fails regarding the the interop web appplications need. I respond by arguing that the only way to look at web applications is to consider that the browser layout engine is the web application layout engine! Web applications are actually written to the browser layout/document model, OR, to take advantage of browser plug-in capabilities. The interoperability marbux seeks is tied directly to the browser layout engine. In this context, the web format is simply a reflection of that layout engine. If there's an interop problem, it comes from browser madness differentials. The good news is that there are all kinds of efforts to close the browser gap: including WHATWG - HTML5, CSS3, W3C DOM, JavaScript Libraries, Google GWT (Java to JavaScript), Yahoo GUI, and the my favorite; WebKit. The bad news is that the clock is ticking. Microsoft has pulled the trigger and the great migration of MSOffice client/server systems to the MS WebSTack-Mesh architecture has begun. Key to this transition are the WPF-.NET proprietary formats, protocols and interfaces such as XAML, Silverlight, LINQ, and Smart Tags. New business processes are being written, and old legacy desktop bound processes are being transitioned to this emerging platform. The fight for the Open Web is on, with Microsoft threatening to transtion their entire business desktop monopoly to a Web platfomr they own. ~ge~
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