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Is being open worth the effort? | A recap of the August 25 #OpenOrgChat | Opensource.com - 0 views

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    "Becoming (or remaining) an open organization is challenging. This month, the open organization community at Opensource.com discussed those challenges-and so much more-during our #OpenOrgChat on Twitter. If you missed it, check out the recap below as you prepare for our next chat."
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    "Becoming (or remaining) an open organization is challenging. This month, the open organization community at Opensource.com discussed those challenges-and so much more-during our #OpenOrgChat on Twitter. If you missed it, check out the recap below as you prepare for our next chat."
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How Social Media is Upending the Enterprise - 0 views

  • The long-held notion that companies control the conversation is being challenged by social media.
  • In a world where any customer can, in seconds, tweet or post to Facebook a pithy product review or share an experience they had with a brand, companies are forced to entirely rethink how they interact with their customers. Step one, probably the hardest step, is realizing they are no longer in control. The power of social media has empowered the consumer to reach literally hundreds or thousands of people in seconds. And because we know a consumer’s closest friends are three to five times more likely to share the same preferences for products and brands, this newfound power is not to be underestimated.
  • Get Satisfaction has a fantastic manifesto, or “Company-Customer Pact," which defines a new relationship between a brand and its customers, encouraging public dialog, warts and all, but expecting productive discussion in return for the company’s helpful engagement.
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Get Satisfaction - People-Powered Customer Service - 0 views

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    Interesting SaaS. Social Helpdesk? Folks post gripes about companies or products. Many companies have assigned folks to respond. E.g., Comcast has 9 staffers responding to customer support issues. Some start-ups are using the service as their only customer support web presence. If we view IT support on a continuum, we begin with in-house call centers, move to newsgroups and outsourced call centers, etc. Now a SaaS in the cloud for many companies' customer support? The company has a great (short) slideshow at . It has a fantastic punchline.
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