Skip to main content

Home/ Future of the Web/ Group items tagged powerset

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Gary Edwards

Wolfram Alpha is Coming -- and It Could be as Important as Google | Twine - 0 views

www.twine.com/...ould-be-as-important-as-google

stephen-wolfram wolfram-alpha google-killer

shared by Gary Edwards on 09 Mar 09 - Cached
  • The first question was could (or even should) Wolfram Alpha be built using the Semantic Web in some manner, rather than (or as well as) the Mathematica engine it is currently built on. Is anything missed by not building it with Semantic Web's languages (RDF, OWL, Sparql, etc.)? The answer is that there is no reason that one MUST use the Semantic Web stack to build something like Wolfram Alpha. In fact, in my opinion it would be far too difficult to try to explicitly represent everything Wolfram Alpha knows and can compute using OWL ontologies. It is too wide a range of human knowledge and giant OWL ontologies are just too difficult to build and curate.
  • However for the internal knowledge representation and reasoning that takes places in the system, it appears Wolfram has found a pragmatic and efficient representation of his own, and I don't think he needs the Semantic Web at that level. It seems to be doing just fine without it. Wolfram Alpha is built on hand-curated knowledge and expertise. Wolfram and his team have somehow figured out a way to make that practical where all others who have tried this have failed to achieve their goals. The task is gargantuan -- there is just so much diverse knowledge in the world. Representing even a small segment of it formally turns out to be extremely difficult and time-consuming.
  • It has generally not been considered feasible for any one group to hand-curate all knowledge about every subject. This is why the Semantic Web was invented -- by enabling everyone to curate their own knowledge about their own documents and topics in parallel, in principle at least, more knowledge could be represented and shared in less time by more people -- in an interoperable manner. At least that is the vision of the Semantic Web.
  • ...1 more annotation...
  • Where Google is a system for FINDING things that we as a civilization collectively publish, Wolfram Alpha is for ANSWERING questions about what we as a civilization collectively know. It's the next step in the distribution of knowledge and intelligence around the world -- a new leap in the intelligence of our collective "Global Brain." And like any big next-step, Wolfram Alpha works in a new way -- it computes answers instead of just looking them up.
  • Gary Edwards on 09 Mar 09
     
    A Computational Knowledge Engine for the Web In a nutshell, Wolfram and his team have built what he calls a "computational knowledge engine" for the Web. OK, so what does that really mean? Basically it means that you can ask it factual questions and it computes answers for you. It doesn't simply return documents that (might) contain the answers, like Google does, and it isn't just a giant database of knowledge, like the Wikipedia. It doesn't simply parse natural language and then use that to retrieve documents, like Powerset, for example. Instead, Wolfram Alpha actually computes the answers to a wide range of questions -- like questions that have factual answers such as "What country is Timbuktu in?" or "How many protons are in a hydrogen atom?" or "What is the average rainfall in Seattle this month?," "What is the 300th digit of Pi?," "where is the ISS?" or "When was GOOG worth more than $300?" Think about that for a minute. It computes the answers. Wolfram Alpha doesn't simply contain huge amounts of manually entered pairs of questions and answers, nor does it search for answers in a database of facts. Instead, it understands and then computes answers to certain kinds of questions.
Paul Merrell

Expert System Guns for Google with Semantic Search, Advertising - 0 views

www.eweek.com/...th-Semantic-Search-Advertising

adsense cogito engines expert google hakia powerset search semantic systems yedda zoomix

shared by Paul Merrell on 16 Sep 08 - Cached
  • Would-be Google AdSense rival Expert System launches its Cogito Semantic Advertiser tool, which discerns the meaning and context of words to provide more relevant ads. By leveraging semantic technologies, Expert System joins a cadre of search providers that includes Microsoft-owned Powerset, Hakia, Yedda and Zoomix.
  • The problem is that AdSense relies on keyword frequency but doesn't drill down into the semantics—the meaning in the words. Cogito Semantic Advertiser attempts to go further by using semantic intelligence to analyze the text on each page and ensure that ads are placed appropriately to increase click-through rates.
  • Asher told me Cogito Semantic Advertiser understands content based on four key methodologies: studying the morphology of words; looking at parts of speech; sentence logic, or the reduction of sentences to subject, verb and object; and disambiguation, which in the case of the jaguar story paired with the Jaguar car ad would determine whether or not the text referred to a car or an animal.
1 - 2 of 2
Showing 20▼ items per page