Google has given its Web search engine an injection of semantic technology, as the search leader pushes into what many consider
the future of search on the Internet.
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The new technology will allow Google's search engine to identify associations and concepts related to a query, improving the
list of related search terms Google displays along with its results, the company announced in an official blog on Tuesday.
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"If Google (GOOG) is going to get big companies to pay for its Google Apps service, plugging into other enterprise software is going to be helpful. So it's good news for Google that Oracle (ORCL) is willing to play along."
"This morning the two companies announced a new collaboration between Google Apps and Oracle's Siebel customer care/CRM software. With the new "Oracle Gadget Wizard for Google Apps," it's now easier to port data between Oracle and Google Apps spreadsheets..........." That gives Google a new selling point as it deploys salespeople to the enterprise in its bid to convert Microsoft Office users into paying Google Apps customers.