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Paul Merrell

Google to block Flash on Chrome, only 10 websites exempt - CNET - 0 views

  • The inexorable slide into a world without Flash continues, with Google revealing plans to phase out support for Adobe's Flash Player in its Chrome browser for all but a handful of websites. And the company expects the changes to roll out by the fourth quarter of 2016. While it says Flash might have "historically" been a good way to present rich media online, Google is now much more partial to HTML5, thanks to faster load times and lower power use. As a result, Flash will still come bundled with Chrome, but "its presence will not be advertised by default." Where the Flash Player is the only option for viewing content on a site, users will need to actively switch it on for individual sites. Enterprise Chrome users will also have the option of switching Flash off altogether. Google will maintain support in the short-term for the top 10 domains using the player, including YouTube, Facebook, Yahoo, Twitch and Amazon. But this "whitelist" is set to be periodically reviewed, with sites removed if they no longer warrant an exception, and the exemption list will expire after a year. A spokesperson for Adobe said it was working with Google in its goal of "an industry-wide transition to Open Web standards," including the adoption of HTML5. "At the same time, given that Flash continues to be used in areas such as education, web gaming and premium video, the responsible thing for Adobe to do is to continue to support Flash with updates and fixes, as we help the industry transition," Adobe said in an emailed statement. "Looking ahead, we encourage content creators to build with new web standards."
Paul Merrell

Google pounds the open standards drum during I/O keynote - 0 views

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    Separately, Microsoft and Apple have announced that both company's browsers will boycott VP8 in favor of H264, which is encumbered by more than a thousand patents.. But if VP8 becomes ubiquitous on the Web, that's a hard position to maintain.  
Gary Edwards

Official Google Webmaster Central Blog: Introducing Rich Snippets - 0 views

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    Google "Rich Snippets" is a new presentation of HTML snippets that applies Google's algorithms to highlight structured data embedded in web pages. Rich Snippets give end-users convenient summary information about their search results at a glance. Google is currently supporting a very limited subset of data about reviews and people. When searching for a product or service, users can easily see reviews and ratings, and when searching for a person, they'll get help distinguishing between people with the same name. It's a simple change to the display of search results, yet our experiments have shown that users find the new data valuable. For this to work though, both Web-masters and Web-workers have to annotate thier pages with structured data in a standard format. Google snippets supports microformats and RDFa. Existing Web data can be wrapped with some additional tags to accomplish this. Notice that Google avoids mention of RDF and the W3C's vision of a "Semantic Web" where Web objects are fully described in machine readable semantics. Over at the WHATWG group, where work on HTML5 continues, Google's Ian Hickson has been fighting RDFa and the Semantic Web in what looks to be an effort to protect the infamous Google algorithms. RDFa provides a means for Web-workers, knowledge-workers, line-of-business managers and document generating end-users to enrich their HTML+ with machine semantics. The idea being that the document experts creating Web content can best describe to search engine and content management machines the objects-of-information used. The google algorithms provide a proprietary semantics of this same content. The best solution to the tsunami of conten the Web has wrought would be to combine end-user semantic expertise with Google algorithms. Let's hope Google stays the RDFa course and comes around to recognize the full potential of organizing the world's information with the input of content providers. One thing the world desperatel
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