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Paul Merrell

Facebook is done with quality journalism. Deal with it. - 1 views

  • For Facebook, journalism has been a pain in the neck from day one. Now, bogged down with the insoluble problems of fake news and bad PR, it’s clear that Facebook will gradually pull the plug on news. Publishers should stop whining and move on.Let’s admit that publishers have been screwed by Facebook. Not because Mark Zuckerberg is evil, but because he’s a pragmatist. His latest move should not come as a surprise. On Thursday, for the second time in six months, Facebook stated publicly that news (i.e., journalism) will appear further down in everyone’s newsfeed, in order to favor posts from friends, family and “groups.” Here is how Zuck defended the move:“The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good. Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions”.Consider us notified. Facebook is done with journalism. It will happen, slowly, gradually, but the trend is here. In this context, the email sent yesterday by Campbell Brown, Facebook’s head of news partnerships, who states “news remains a top priority for us,” rings hollow.
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