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David Bloom

Shared Value in Conservation: Fewer Carrots and Sticks, More Designers - 0 views

www.triplepundit.com/...fewer-carrots-sticks-designers

CAMLF Museums social economics social-value social-design Demographics

shared by David Bloom on 23 Apr 13 - No Cached
  • How can conservation organizations leverage the economic concept of shared value? Can they create tools beyond the regulatory stick, which creates the illusion of a carrot? Can they create collaborative partnerships between NGOs and sustainability-focused social designers?
Ariane Karakalos

Four Ways to Keep the Museum Experience Relevant | Fast Company - 0 views

www.fastcompany.com/...the-museum-experience-relevant

CAMLF museums crowdsourcing community involvment

shared by Ariane Karakalos on 09 Apr 12 - Cached
  • The event was successful from both historical and new metrics. Attendance surpassed projections and 1,700 new memberships were generated just from people waiting in line for the exhibition. More importantly for Ferriso, the city-wide experience changed how people perceive the museum.
  • Chinese residents from Chinatown got involved for the first time.
  • Kids showed up by the busloads. Local restaurants hosted after-parties for young patrons, and robust blog discussions were moderated by some of Portland's design community. By extending the conversation throughout the city, the museum was able to attract a new audience and re-energize its traditional base.
  • ...9 more annotations...
  • Ferriso understood that the ability of the museum to involve more people in the conversation was based on the relevancy of the content.
  • The CDN content was particularly relevant to Portland and had the potential to attract a new audience--the young creative class.
  • Portland has had a long trade relationship with China due to its location in the Pacific Northwest, and city officials intend to forge even closer ties. Portland's entrepreneurs and business people are interested in understanding more about this global force that is transforming the sociopolitical dynamic of the world. In addition, the exhibition's focus on design, though not traditional for the museum, connected with Portland's thriving design community.
  • triggered local businesses that were not previously involved with the museum to get involved
  • Discussions are ongoing about bringing in more exhibitions that are relevant to local businesses.
  • They invited a small number of people from the creative community who they knew would help stimulate conversation, like a good host at a dinner party. These creators hosted their own events and were invited to blog on the exhibition's Web site.
  • The bigger challenge for the museum was releasing control of the conversation. Museums are historically cautious, and protective of the intellectual rigor of each exhibition.
  • Curation: Stay true to who you are."At the end of the day, you still need to present a point of view," said Jay. "Curation is still king." The museum was able to successfully move beyond the traditional museum experience and remain authentic because it understood its core promise--inspiring conversations through art and culture. The medium of social media did not become the museum's promise, but a means to connect with a new generation of potential patrons. It remained committed to curatorial rigor, the selection of collaborators was strategic, and the topic was timely and meaningful. By staying true to its purpose, the museum was able to be relevant to this new generation without alienating its traditional patrons. An 85-year-old board member said it best: "CDN allowed the museum to rethink how it connects with people."
  • New metrics are being discussed to measure the value of the conversations generated by the museum. Ideas include measuring repeat visits to the museum, quality of conversations, and influence (how do you measure the impact of inspiring the next Frank Gehry?).
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