The event was successful from both historical and new metrics. Attendance surpassed projections and 1,700 new memberships were generated just from people waiting in line for the exhibition. More importantly for Ferriso, the city-wide experience changed how people perceive the museum.
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triggered local businesses that were not previously involved with the museum to get involved
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Kids showed up by the busloads. Local restaurants hosted after-parties for young patrons, and robust blog discussions were moderated by some of Portland's design community. By extending the conversation throughout the city, the museum was able to attract a new audience and re-energize its traditional base.
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