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Johanna Fassbender

trendwatching.com's April 2013 Trend Briefing covering the consumer trend "CLEAN SLATE ... - 1 views

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    Are museums utilizing e-retail to it's fullest potential?  How about celebrity curators for our stores?  
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    Consumers trust new and 'clean slate' brands more and think they are better. Does this have any effect on museums who used to be/are still seen as trusted resources because they have a history of educating the public about art, history. science, etc.? Also, word of mouth marketing is where it's at!
Ruth Cuadra

Big changes are coming to conventional office buildings - 0 views

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    What might the office building of today look like, or be used for, tomorrow?
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    Acres of unused space in conventional office buildings may be transformed into hotel rooms, classrooms, theaters or retail uses, architects and urban planners say.   And museums? Exhibition spaces? Pop-up?
Ruth Cuadra

Data point: Consumers seek third-space experiences around food | JWT Intelligence - 0 views

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    millenials are eager for third space experiences at retail food outlets, e.g., grocery stories and restaurants gen-Xers also interested; baby boomers, less so Whole Foods comedy videos on YouTube showcase it as a spot for socializing and matchmaking
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    I sometimes wonder if museums might create a separate entrance for 'third place' side experiences... is there a way to take some less valuable square footage - and turn it into something unique... and build some buzz around the experience
Megan Conn

Pop-up store sells chocolate for good deeds, not money | Springwise - 0 views

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    Alternative money systems... I could see this working in museums that don't rely on admission revenue.  
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    I saw this story--- thought there were some interesting possible lessons! There are major efforts in the alt currency space-- so I'd encourage you to keep thinking this one through... Ripe .. .
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