New media technology provides a "Third Space" where some Muslims who are using social media to contest gender assumptions, normative aspects of religious practice, and cultural experience. In this context, YouTube offers such a space as an informal meeting place to create community and to express new identities.
An important driver of behavior is culture. The culture of social media sites is path dependent, and very sensitive to the way that early users behave. That means that the best time to influence a social media sites culture is at the beginning, when it is small.
"transmedia" productions are being designed to engage viewers by crossing the boundaries between screen, phone, and tablets and turn viewers into players.
"if they are successful, it will open a new channel for media that can stand alongside movies, television, musci and books."
Non-profit invests in journalism...
A Ford Foundation spokesman said that, as media organizations face challenges funding reporting through advertising and traditional revenue streams, "we and many other funders are experimenting with new approaches to preserve and advance high-quality journalism."