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Lisa Eriksen

Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit's Brand | Co.Exist: World ch... - 1 views

    Interesting take on the state of marketing in non-profits and an argument for strategy.
Ruth Cuadra

Building Brand Advocates [INFOGRAPHIC] - 0 views

    In a worldwide Nielsen survey, 92% of online consumers said they completely trust or somewhat trust recommendations from people they know and 70% said the same of consumer opinions posted online.
Johanna Fassbender's April 2013 Trend Briefing covering the consumer trend "CLEAN SLATE ... - 1 views

    Are museums utilizing e-retail to it's fullest potential?  How about celebrity curators for our stores?  
    Consumers trust new and 'clean slate' brands more and think they are better. Does this have any effect on museums who used to be/are still seen as trusted resources because they have a history of educating the public about art, history. science, etc.? Also, word of mouth marketing is where it's at!
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