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Ariane Karakalos

The Cost of "Free": Admission Fees at American Art Museums - 0 views

  • Museum theorists such as Elaine Heumann Gurian point out that admission fees may be the single biggest obstacle preventing museums from fulfilling their missions as educational institutions that are open and accessible to the widest range of visitors from all income levels and backgrounds. But is the financial position of most art museums so precarious that the 5 percent of operating budget provided by admissions fees is indispensable to the survival of the institution? Is there a middle ground between free admission and a standard entrance fee?
  • Potential visitors—especially families with children—are often concerned about the financial costs associated with a museum visit, such as transportation, parking and lunch. As the costs have risen, visitors expect greater value for their admission dollars.
  • Many of us have visited museums and seen the words “suggested donation” or “recommended amount” next to the admission fees. The actual amount collected per visitor is often significantly lower than the suggested amount
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  • he Art Institute of Chicago switched from free Tuesdays to free Thursday evenings, from 5-8 p.m.
  • At the time of this writing, there is not much more than anecdotal evidence available on the desired result of racially and ethnically diverse visitors during free evening hours, but the Art Institute of Chicago has every reason to believe its change in free hours achieved this. “We had Chicagoans in the museum who reported that it was their first-ever visit,” Lee said. “We had parents telling us that they were grateful that the free hours allowed them to easily bring their children after work. We had more visitors per free hour than we did when the free hours were on Tuesdays.
  • the competing priorities of ideology, practicality and economics. By designating periods of free admission to attract the infrequent visitor, museums can more easily justify charging an entrance fee on a regular basis
  • Cool Culture, an inventive nonprofit formed in 1999, has created a family pass to 71 cultural institutions in New York City. The pass is intended for low-income families, and the program’s primary clients are Head Start and other subsidized child-care centers. Two-thirds of participants have household incomes below the federal poverty line.
  • Although transportation is not provided, participants can visit at any time and return as many times as they wish.
  • Cool Culture’s success is in the numbers: Families who have the Cool Culture Pass are four times more likely to visit a museum than families without the pass, according to Linda Steele, executive director.    
  • one might logically conclude that museums with no admission fee will attract larger audiences and thus have a better chance at earning more revenue within the museum: more visitors, more sales in shops or restaurants. Upon closer scrutiny, this assumption may not be true.
  • museum visitors who did not pay an admission fee were likely to spend even less on additional goods or services than the average visitor who paid a fee to enter, even they were not museum members.
  • responses from museums of various sizes, settings and budgets. The most commonly mentioned benefits of free admission were service to the community and accessibility to a more diverse audience. Increased exposure, attendance and public relations opportunities also ranked high, as did improved opportunities for individual, corporate and foundation support. The primary drawbacks were lost revenue and the inability to build a membership base. Security concerns also figured prominently.
  • Do Not Touch” signs in art exhibitions. Of the 15 responding museums that offered limited free admission days or hours, more than half reported a significant difference in visitor demographics: seniors, large family groups, school groups, disabled persons and drug or alcohol recovery groups were most likely to attend at these times. Museums in Seattle, Scottsdale, San Diego and the San Francisco Bay area all reported an increase in student visitors on free admission days. Sue Cake, a longtime docent at the Oakland Museum of California, observed that free admission days enabled teachers to assign a museum visit as part of a class lesson, likely a factor for increased student visitation at many museums.
  • can discount or waive admission fees on a case-by-case basis. “The experience should have value like a movie, going out to eat, a concert or any other leisure-time activity,” said Deputy Director Amy Oppio. “It is . . . important for guests to believe in supporting the organization and its mission.” 
  • Not all respondents shared Oppio’s view. One of the survey questions asked about the ideal admission fee structure. Of the 24 museums that responded to this question, 30 percent said that free admission is the way to go. Midge Bowman, executive director of the Frye Art Museum, responded that art museums “should be free as public libraries are. Without this open admission, they remain elitist institutions.”
  • ents we write and the act of imposing an entry fee,” she wrote. “Museums, if they remain oriented toward their paying customers will not . . . feel motivated to become essential elements within the community and an important educational resource for all individuals wishing to learn.”
Garry Golden

What is engagement, and when is it meaningful? | Museum Questions - 0 views

  • Garry Golden commented, “There is always risk of being seen as trendy or just buzz– but ‘engagement’ is a huge concept being explored today by people across the learning world…. I think engagement is a concept worth exploring.” And blogger Gretchen Jennings responded, in a post on her Museum Commons blog,  that she has and continues to “[urge] museum educators to focus less on formal education materials and methods and more on interpretive planning in exhibitions and visitor engagement in the museum, both on site and online. So I have decided to explore engagement in more depth. What is it, anyway? What would it mean for the-profession-formerly-known-as-museum- education to facilitate visitor engagement?
Ariane Karakalos

The future museum and the future school at newlearningonline - 0 views

  • A team of researchers across Europe is conducting an experiment to bring the museum into the school using virtual reality technology.
  • CONNECT project
  • The CONNECT project team believes that by linking the classroom with science centres, museums, planetariums and observatories, it can marry the best elements of formal curricula with informal learning.
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  • Heads covered by virtual-reality visors,
  • link four science centres with participating classrooms in each country.
  • demanding technical challenges. A museum needs a series of access points around the various exhibits, for example, so students can really ‘visit’ the museum instead of watching a series of presentations. ‘In some museums that’s easy because there are high ceilings to fix the access points, in others it’s quite a challenge,’ explains Sotiriou …
  • In its software, CONNECT has produced a stunning virtual museum, featuring colourful, exciting graphics that allow a student to try experiments and then view the results. This advanced learning environment is called the CONNECT Virtual Science Thematic Park –
Leslie Matamoros

Center for the Future of Museums: Introducing TrendsWatch: Your Digest of the Future - 0 views

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    AAM, TrendsWatch, Center for the Future of Museums, Museums, Trends, 2012, Dispatches from the Future of Museums, Annual Report, Scanning, Crowdsourcing, Non Profit Status, Funding, Aging, Education
Garry Golden

Center for the Future of Museums: Museums and Digital Badging - 2 views

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    "The Museum Computer Network"
alexthompson234

5 Incredible Museums and Why You Must Visit Them Today | iBlog - 1 views

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    What is a museum? Museums are institutions that collect rare and unique artifacts that have historic, scientific or artistic significance. Their purpose is to preserve and display these items to the public for knowledge and information. Why should you visit a museum?
Karen Wade

Museum 2.0: New Approach, Historic Mission: Remaking a Factory Museum via Community Co-... - 0 views

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    Another great example of how history doesn't just look back, but helps folks move into the future! Why can't more history museums provide creative outlets for their visitors.
Ruth Cuadra

Social Impact Innovation Company Redefines Financial Education With Traveling Museum Ex... - 0 views

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    Here's an interesting idea for a way to bring baby boomers into the museum (one section is about retirement planning)...an exhibit that attempts to make financial information resonant and "stick" with people
Johanna Fassbender

P2PU | School of Open - 1 views

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    How can museums participate in this trend?
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    I like this trend --- how do we get in? Open course material by age group -- by themes --- design for cross institutional learning -- micro credentialing (Mozilla just opened the Badges Backpack platform)... lots of potential for museums to provide continuity of learning experiences...
Kristen Olson

STANFORD: Robotic block party puts new high-tech creations on... | www.ktvu.com - 0 views

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    I went to this great open house yesterday on campus, "Robot Block Party." Everything from the Nasa robotics team to amateur tinkerers frankensteining robots in their backyards. A couple people from the Exhibits team at the Cal Academy showed a kinect-powered robot they had been tinkering with as a side project, where - their idea - would be to put the robot (with a camera) on the roof, and you'd be able to "drive" it using the kinect inside the museum. And of course, there was the self-driving race car, complete with the ubiquitous Stanford parking sticker.
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