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The reason for the project’s creation, said several officials who are working on it, is a growing need for shared guiding principles. Interest in online education is high, and many college leaders want competency-based education to avoid the hype, misconceptions and resulting backlash massive open online courses have received.

A separate Lumina grant will help pay for a website that will make public much of the network’s work and research. Southern New Hampshire University is responsible for creating the website.

That project is an "incubator" that the Bill and Melinda Gates Foundation is funding through its Next Generation Learning Challenges grant, which is managed by Educause. To participate, colleges will need to submit a plan to begin creating a competency-based program by January 2015, according to a draft document about the grant.

Carol Geary Schneider, president of the Association of American Colleges and Universities, welcomed the deepening conversation over competency-based education. She said she hopes the network can provide some clarity on the emerging delivery model, which the association has viewed warily. The competency-based movement does have promise, she said. Ideally, Schneider said, competency-based programs share goals with the Degree Qualifications Profile (DQP), a Lumina-funded effort that attempts to define what degree holders should know and be able to do. Schneider helped author the profile.

what is more intriguing is the rationale for this growth. Is it an attempt to expand institutional reach and better meet customer needs, especially those of students, parents and employers, or is it simply a means to fill budgetary gaps?

In the Eli Broad College of Business at Michigan State University, we have taken a very customer-oriented approach to online learning and have put customer needs, as well as the overall student experience and learning outcomes, at the forefront of our online development efforts.

Can you provide different degree or certificate offerings for different customer groups and how do you effectively manage these different offerings?

Is your institution open to alternative business models, not to replace the primary one, but to supplement and enhance the overall portfolio?

In the past, the inclination would be to create a generic program that would serve the needs of many different individuals; however, the risk is that such a program might not address the full set of needs for any one individual.

As a result, we need to become much more flexible and agile in defining requirements and how best to meet those requirements. Competency-based learning, micro-learning, MOOCs and any number of other emerging approaches must be considered in this “solution” context. Flexible, online learning is an important part of the solutions mix, too.

While it is impossible to accurately predict what might happen if higher education is unable to adjust to these new realities, the experience from business suggests that the result could be dramatic. The Fortune 500 of today looks dramatically different than the Fortune 500 of even 20 years ago. Bankruptcies, consolidations and new technologies continue to transform the commercial marketplace. It would be foolish to think that something similar couldn’t happen in higher education, too. The challenges are significant, but the opportunities for those who can embrace these new realities could be equally significant and exciting!