SOFTlab is a multidisciplinary digital design studio located in NYC. Created in 2005, the studio positions itself at the intersection of digital design and production. We believe the best way to generate ideas and creative solutions is to remain in a pliable state and re-format the studio according to the needs of individual design challenges.The lab is a network of talented people and cutting-edge equipment that facilitate all means of design and production including 3d animation, video, interactive design, CNC-manufacturing and rapid prototyping.the lab is : Jose Luis Gonzalez and Michael Szivos.