Green Building Versus Sustainability - Is there a difference? - 0 views
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bob lynn on 10 Feb 12We in the construction and design industry are currently going through a greenwash, a saturation of sustainability. In fact, we may be creating it. This public sense of exhaustion and lack of understanding in response to environmentally conscious mentalities and building processes, anything labeled 'green' to be precise, is causing an increased apathy in the entire sector and is impacting the communication of projects and concepts. Yet we are only adding fuel to the fire. We in this industry, and even those who are not, are confusing two key terms; that of Green Building and Sustainability, in turn creating confusion through misrepresented and easily misunderstood jargon. The thing is, it's universal. And ever so easy to accidently do.