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John Reneski

Academic OneFile  Document - 0 views

140.234.17.9/...infomark.do

academic

shared by John Reneski on 07 Apr 10 - Cached
  • John Reneski on 07 Apr 10
     
    Personal Learning Networks
  • John Reneski on 07 Apr 10
     
    Found through EBSCO
Tereza Vieira

Facebook Hires Former US FTC Chairman Tim Muris - 0 views

techcrunch.com/...facebook-tim-muris

shared by Tereza Vieira on 10 May 10 - Cached
  • Tereza Vieira on 10 May 10
     
    "Facebook has hired former US Federal Trade Commission chairman Timothy J. Muris in the face of increased government scrutiny of its privacy policies. The former senior Bush administration regulator will be defending the social networking company's privacy practices in Washington."
Tereza Vieira

Machine Gunners and Gardeners | Geoff Livingston's Blog - 2 views

geofflivingston.com/...machine-gunners-and-gardeners

shared by Tereza Vieira on 01 May 11 - No Cached
  • Tereza Vieira on 01 May 11
     
    "A movement exists to quantify everyone's social media strength across diverse social networks and blogs. This widespread strength is a sign of true influence, argue social media gurus. Perhaps from a mass consumer market or a top influencer's perspective, a "machine gun" approach towards influence makes sense. For most, addressing only widespread influence puts an organization into a position of weakness. "
John Reneski

Perplexing ethical dilemmas of online marketing - iMediaConnection.com - 1 views

www.imediaconnection.com/...25704.asp

technology

shared by John Reneski on 28 Jul 10 - Cached
  • That is, agency-side audience networks are leveraging the targeting data in which pu
  • lishers have invested to target and segment audiences across the web.
  • Question 1: Who owns data?
  • ...4 more annotations...
  • Question 2: Is it morally correct for agencies to be opaque with publishers and/or clients as to how they're leveraging data?
  • Question 3: Is it OK for agencies to both buy and sell inventory to the same advertiser?
  • There's that issue, plus the question posed by the arbitrage situation itself. What's the "acceptable" margin for ad inventory if an agency acts as both buyer and seller to an advertiser? Is that situation even morally permissible?
  • We all need to be thinking about these questions. And we need to think about it more deeply than simply drawing parallels to what happens in the traditional direct marketing business or by propping up imperfect analogies that don't apply in the digital world.
  • John Reneski on 28 Jul 10
     
    This article does a good job at examining one of the ethical dilemma of online data... this article probably well positioned for a graduate student.
Tereza Vieira

Turner Broadcasting Systems to launch Cartoon Network in Arabic in Q4 2010 | Turner Bro... - 0 views

www.ameinfo.com/236998.html

shared by Tereza Vieira on 13 Aug 10 - Cached
  • Tereza Vieira on 13 Aug 10
     
    "With a reach of a potential 35 million homes in the Middle East and North Africa region, Cartoon Network's decision to create an Arabic language channel is a bold move."
Andrew Barras

12 Expert Twitter Tips for the Classroom: Social Networking Classroom Activities That E... - 3 views

teachingtechnology.suite101.com/...twitter_tips_for_the_classroom

twitter education PLN

shared by Andrew Barras on 31 Mar 10 - Cached
Andrew Barras liked it
  • Andrew Barras on 31 Mar 10
     
    Good list of practical examples of using twitter in the classroom
  • Andrew Barras on 06 Apr 10
     
    Another comment. I'm on a roll!
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