Full Sail Entertainment Business Masters - Student Resources

But why move to TV what already works well for the internet? Simply put: A popular web show brings networks a built-in fan base, (comparably) cheaper talent, lower budgets and, in some cases, advertisers willing to follow a show or personality across any platform. "I definitely feel like we're in this renaissance of taking another look at generating original content for the web as incubators for original series and doing it in an economical way -- as opposed to throwing tens of millions of dollars at it and creating vast content machines," said Mark Stern, exec VP-original content at Syfy.