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kerrygorgone

Digitaria | Analytics Tools : A Statistical Comparison - 0 views

  •  A recent comparison undertaken by our team examines the difference between Google Analytics and Omniture Site Catalyst’s tracking of page views for a specific section of a heavily trafficked website.
  • The methodology is simple: over a specified time frame, we pulled page view data for the top 100 viewed pages in that section of the site, using each tool.  Since the order is a bit different on each list, we used some Excel wizardry to match up the two page view lists with the appropriate page.
  • the relationship between page view counts on the two tools is extremely strong,
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  •  Even though the individual numbers are different, the overall data sets can be considered roughly equivalent.
  •  When the Google count increases, so does the Site Catalyst count, albeit at a slightly different rate; this led us to our second analysis.
  • In order to further examine the data, we needed to see how the difference in page views between the two tools was distributed.  
  • The overall message to the client should be that the Google data will be just as accurate as the Site Catalyst data, but Google will, on average, return page view results that are ~2% lower, which is the difference between the mean of our data, 1.02, and 1 (which represents an even ratio).
  • After presenting the client an analysis like this, they should be encouraged that Google’s tool should return equivalent results at a significant cost savings.  
  • As an analyst, it is also important to explain that for data results gained over time, you must avoid comparing data from multiple tools, since we have shown an inherent difference between the two; this path will only lead to madness.  
kerrygorgone

New Data: Gender Differences in Blog Reading Behavior - 0 views

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    Some interesting differences in how men and women read and use blogs.
kerrygorgone

490 - Map of the World's Countries Rearranged by Population | Strange Maps | Big Think - 1 views

  • What if the world were rearranged so that the inhabitants of the country with the largest population would move to the country with the largest area? And the second-largest population would migrate to the second-largest country, and so on?

  • The result would be this disconcerting, disorienting map.
kerrygorgone

Why Your Business Must Embrace the Foreign Language Internet - 0 views

  • A truly global web must represent the languages of its users. And with growth in usage of the web in foreign languages outstripping English, businesses are playing catch-up with their potential customers. They’re rapidly trying to get as multi-lingual and diverse as their current and prospective client base.

    In the last ten years, the use of Arabic online has increased by over 2500%, while Chinese and Spanish rose twelve and seven-fold respectively. And English? It didn’t even triple.

  • Today, 42% of all Internet users are in Asia, while almost a quarter are in Europe and just over 10% are in Latin America. These stats shouldn’t sway businesses towards targeting one region over another, though — Latin American countries account for over 200 million people on the web.
  • However, the vast majority of all online searches are in a language other than English.
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  • It stands to reason that consumers would rather search for products and services in their own language. Even if a consumer does speak English as a second language, a report by Common Sense Advisory found that 85% of online shoppers required information in their own language before parting with their hard-earned cash.

  • So to really make the most of the foreign language Internet, you need search engine optimized localization — a hybrid somewhere between what an Internet marketing company and a translation service provider might offer.
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    A global outlook on the future of the Internet
Chris Johnston

Twitter Book for a university class - 0 views

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    I discovered this while searching for case studies on Twitter usage by coffee shops. The data here is awesome.
kerrygorgone

Pew Study: Major Difference in Focus Between Old and New Media - 2010-05-24 14:23:14 | ... - 1 views

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    According to a new Pew Research Center study for its Project for Excellence in Journalism, blogs and traditional media outlets had the same lead story in only 13 of 49 weeks, and that was the closest the traditional media got to overlapping with social media stories.
kerrygorgone

down the avenue: Top Twitter Cities - 1 views

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    As an avid tweeter and someone who has lived in countless countries over the years, I found this chart incredibly fascinating....twitter usage and popularity around the world, starting with London in first place, LA in second place and Chicago in third (a surprise). The rest of the line-up through #70 below.
kerrygorgone

Consumers Embrace Mobile Advertising [REPORT] - 1 views

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    Advertisements on mobile devices are both welcome and effective, a recent study from mobile audience media company JiWire revealed.

    This is especially true of advertisements that appear in apps. Of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month.
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