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Facebook Launches Customized Calls-to-Action for Apps - 2 views

  • Starting in January, Facebook will let you convert more leads on the social network when they begin approving actions other than just "Like" for apps. That means in order to use this new call-to-action functionality, you need to create a Facebook app. Unless you are particularly tech savvy, the developer of that app will need to get involved in the process of creating the call-to-action, as it isn't something that is simply enabled with the flick of a switch. If you do have a Facebook app or are considering creating one for your 2012 marketing plans, let's dive into how to obtain the new call-to-action Facebook feature.

80% of Social Media Users Prefer Facebook for Connecting With Brands - 1 views


Wisconsin Lawyer July 2011: Marketing: HICCUP to Stand Out on Facebook | State Bar of W... - 1 views

  • Many businesses, including law practices, are using Facebook in an attempt to move their business forward and stay connected to their customers and clients in this fast-paced world. Why are some businesses more successful at this than others? Content is the key to staying in touch with your clients and keeping them informed. The content, however, must be a rich mix of information, education, humor, and fun. Use the HICCUP approach to make your Facebook page more successful.

  • Humor
  • Interactive Questions
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  • Content
  • Current Events
  • Using Profession Facts
  • Promos and Specials
  • Conclusion

Involver & Klout Team Up on the First-Ever Klout App For Facebook | The Involver Blog - 0 views

  • A Sophisticated Tool For Engagement
    The Klout application represents a more sophisticated way for brands to engage with users, combining the best of targeted customization, rewards and loyalty programs. By offering different content to fans, depending on their Klout score, the application encourages both short and long term participation, as fans strive to increase their score in order to earn different types of content.

    Brands facilitate this engagement by setting an appropriate threshold for how influential a user needs to be in order to receive their most valuable content. Users are rewarded for getting their Klout score but given an even greater reward if their score is high. Brands can also use SML to customize Klout into a Facebook mashup tab. The goal in all these integrations is to encourage ongoing participation and sharing.


Imperica - Finding Facebook - 1 views

  • "This morning my yoghurt told me to find it on Facebook. It didn't tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook? It's a yoghurt!"

    This brief rant from my boss inspired me to do a little experiment. I called it Find us on Facebook, for it is this generic, uninspiring and uninformative 'call to action' that is slowly starting to get plastered on every piece of communication the world over: from TV adverts, to email newsletters, websites, posters and - yes - even yoghurt pots.

    I proudly announced that I will live a week as a "social consumer", without entirely realising what I was letting myself in for. Every time a brand said "Find us on Facebook", I will Like their page and capture the experience. It sounded simple and innocuous enough, but I had naïvely expected that this yoghurt and its lack of effort - or inspiration - may have been a one-off.

    It wasn't.

  • Over the course of a week, 46 brands (that I had noticed) asked me to find them on Facebook with a variety of different messages and calls to action: find us, like us, search for, follow, visit. What shocked me was that out of those 46 brands, only 10 of them had actually provided me with a reason to like them on Facebook
  • The other thing that really struck me was the number of brands with whom I had existing relationships – via email newsletters – who were requesting me to join them in another channel: Facebook. 16 of the 46 brands I ended up Liking came from email newsletters that I'd previously chosen to subscribe to. Only 1 of those brands, though, actually provided an incentive to make the leap from email to social media. I literally had no reason to bother with the other brands, as I was already receiving their deals and offers, and they weren't giving me a reason either.
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  • The sad thing is that brands are actually building really fun, engaging content in these spaces, but they're not making people aware of them. The Fosters channel, for instance, is full of exclusive Alan Partridge content, starring Steve Coogan and written by Armando Iannucci. Their TV ad, however, had nothing more than a URL. Had it included "... for exclusive Alan Partridge episodes", then Fosters would have opened its brand Facebook page up to a whole wealth of people who felt genuinely motivated to click Like.

  • If you're reading this and you work in advertising, or you're a marketer working for a brand – next time you think about telling your consumers to find you on Facebook, consider telling them why.

10 Tips for Posting on Your Brand's Facebook Page - 0 views

  • Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers.
  • Let’s explore ways we can create updates that are optimized for the News Feed and engagement.
  • 1. Don’t Automate Your Status Updates
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  • 5. Do Target Your Status Updates
  • 3. Do Post More Photos and Videos
  • 4. Do Put Your Fans in Charge Every Now and Then
  • Not afraid to crowdsource? Your Facebook Page is a perfect place for it.
  • 2. Don’t Be Afraid to Show You’re Human
  • If you are a global brand, make good use of targeting. We sometimes forget that not all of our fans want to know about campaigns or contests we are running in a specific region or country. Target your updates by country or language as necessary. In the U.S. you can even target by state and city.
  • 6. Do Ask Questions and Involve Your Fans
  • 7. Do Watch Your Post Frequency and Timing
  • 8. Do Have a Unique Voice
  • 9. Do Diversify Your Content
  • 10. Do Track the Performance of Your Posts

Changes to Facebook Pages - A Quick Guide - 0 views

  • Facebook announced major changes today to the design and functionality of its Pages, bringing them closer to individual user profiles in look and functionality.
  • The changes go into effect for all Facebook Pages on March 10, which gives you four weeks to preview the new format and switch over at any time before then.
  • 1-Photo strip above the Wall (with most recent photos you posted or tagged)
    2-Tabs move over to the left panel, in the form of a list (maximum of 6 above the fold)
    3-Profile picture reduced from 200 x 600 pixels to 180 x 540
    4-Blurb box that was below the Page picture moved to info tab
    5-Pages can Like other Pages, not just favorite them
    6-Featured Pages and Admins
    7-Page category
    8-Choice for Wall posts between “Everyone” and Page posts only
    9-Mutual Friends and Interests section
    10-Ability to interact on Facebook as your Page
    11-Ability for admins to post and comment around the site under their Page’s alias
    12-News feed of updates from Liked Pages
    13-Pages can now feature iFrame tab applications
    14-Email notifications when users post or comment
    Note, very important: You can preview the new layout but once you upgrade, there is no way to revert back to the old design.
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  • Photo Strip Instead of Tabs Above the Wall
  • Expanded Functionality For Fan Page Admins
  • By enabling Fan Page admins to comment in the name of the page itself and to interact with other Fan pages, Facebook has finally made it possible for brands to truly engage in tremendous interactive engine which powered its growth among individuals.
  • Your power as a page administrator is increased in a number of other ways, including the ability to set filters on your Wall so that visitors see relevant posts first, and to view all the content and get notices whenever someone posts to your wall.

A New Social Location Based Service - - 0 views

  • Two weeks ago (11 November 2010) Whatser 1.0 was officially launched.  A new location based service which is supposed to help us discover new locations. Whatser 1.0 is a applicition, currently only available on the iPhone, that suggests where to go based on places you and your friends like.
  • Whatser have made sure that when launching the application the users can connect from all of their existing social networks, including Facebook, Twitter, Gowalla and Foursquare.
  • ll give suggestions on the nearest store, bar, restaurant or club where Heineken is sold.
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  • Another key to success is a well defined business model. Whatser has developed a branded tag to a location. So when a location, for example a bar, is selling a Heineken beer, Heineken can tag that location. When a user searches for Heineken, Whatser will give suggestions on the nearest store, bar, restaurant or club where Heineken is sold.
  • The bar recommended by your friends is at the top of the list.
  • Of course Foursquare and Facebook Places are already major players on the market and Whatser has a long way to go, but I do see practical benefits. Going on holiday or visiting cities can become much more interesting.

Facebook Places Launches, Allows Businesses To "Check In" - 2 views

    "If you are a marketer, this announcement demonstrates that location-based social networks are transforming from a trend into a mainstream feature of social networking. Some of the initial developers using Facebook Places are social game developers like Booyah, who plan to create new social games based on location.

    Facebook, similar to Yelp and other location-focused sites, is also allowing businesses to claim their location in Facebook Places. Once Facebook Places is available to you, add the location to your business. Once that location page is created, you will then have the option to "claim" it as the page for your business. It is likely that Facebook will launch many other marketing opportunities for Businesses on Facebook places in the future, so it is important to go ahead and claim your location now."

Facebook Pages Become Customer Support Centers - 0 views

    Businesses know consumers will vent as well as rave on their Facebook pages. Now there's a way for them to integrate customer support functions directly into their Facebook pages, so they can resolve issues quickly as they arise.

Case Study: Using Social Media to Market Events - 1 views

    Addicted to Social Media (a2sm) provides details on how it stepped in at the last minute and used social media to promote a special event. End result: sold out. This case study includes great insights into the limitations they faced (late start, older target audience), and what elements were on their side (huge star speaking at the event).
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