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MARKETING AND SOCIAL MEDIA: What Siri Means for the Future of Mobile Shopping - 1 views

  • Data from February 2012, from Catapult Marketing, showed that more than one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf, while nearly as many would want Siri to check inventory for them at another store. Even more popular: sending Siri off in search of coupons and deals

Less Than 10% Of The Web In 2012 Is Mobile Ready - 1 views

  • Mobile’s overall share of Web traffic in the United States has increased to about 9% (according to StatCounter) which is also the same percentage of Quantcast’s Top Million sites that are deemed ready for mobile in 2012 according to data from the Mongoose Metrics Data Series.

    Since there wasn’t the same data pull last year, it could be compared loosely to data from Brand Anymore in late 2010, which determined that of 7,000 retail websites only 4.8% were mobile ready – a nearly doubling of the Web’s mobile readiness in a year.

  • Why this is important is due to consumers preferring a mobile website over an app for price comparisons, reviews and actual purchases on their mobile device, according to the results of Adobe’s Mobile Experience Survey in 2011, which means they are most likely to use a search engine.
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