Skip to main content

Home/ Full Sail Internet Marketing/ Group items tagged influencers

Rss Feed Group items tagged

kerrygorgone

Why spotting influencers is good business - CNN.com - 1 views

  • Finding out who talks to who and who can influence other people is an age-old marketing tool. Now, companies are finding a goldmine of valuable information by mapping networks of influence -- both inside and outside their organizations.
kerrygorgone

Involver & Klout Team Up on the First-Ever Klout App For Facebook | The Involver Blog - 0 views

  • A Sophisticated Tool For Engagement
    The Klout application represents a more sophisticated way for brands to engage with users, combining the best of targeted customization, rewards and loyalty programs. By offering different content to fans, depending on their Klout score, the application encourages both short and long term participation, as fans strive to increase their score in order to earn different types of content.

    Brands facilitate this engagement by setting an appropriate threshold for how influential a user needs to be in order to receive their most valuable content. Users are rewarded for getting their Klout score but given an even greater reward if their score is high. Brands can also use SML to customize Klout into a Facebook mashup tab. The goal in all these integrations is to encourage ongoing participation and sharing.

kerrygorgone

Here's What Comes After The Social Graph - 0 views

  •  
    Great explanation of the "social graph," and how that term plays out in several major social networking contexts (Facebook, Twitter, etc.)
kerrygorgone

http://www.marketingcharts.com/direct/socnet-marketers-should-target-megaphones-13532/ - 0 views

  •  
    "Marketers seeking to reach consumers via social networks should focus on five key social networking personas, according to a new study from digital marketing firms ExactTarget and CoTweet."
kerrygorgone

Celebrities' Twitter Followers Have Zero Influence [STUDY] - 0 views

  •  
    "Social media analytics company Sysomos used its platform to analyze the Twitter followers of celebrities, social media heavyweights and news sources. Sysmos found that the Twitter followers of social media heavyweights were the most influential of the bunch and followers of celebrities by contrast, have little to no authority."
kerrygorgone

Improve Social Media Marketing with Peer Influence Analysis - 1 views

  •  
    Forrester's new analytical framework for reaching the biggest social media influencers highlights this trend, and hopes to scale word-of-mouth marketing efforts as well.
1 - 9 of 9
Showing 20 items per page