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Wisconsin Lawyer July 2011: Marketing: HICCUP to Stand Out on Facebook | State Bar of W... - 1 views

  • Many businesses, including law practices, are using Facebook in an attempt to move their business forward and stay connected to their customers and clients in this fast-paced world. Why are some businesses more successful at this than others? Content is the key to staying in touch with your clients and keeping them informed. The content, however, must be a rich mix of information, education, humor, and fun. Use the HICCUP approach to make your Facebook page more successful.

  • Humor
  • Interactive Questions
  • ...5 more annotations...
  • Content
  • Current Events
  • Using Profession Facts
  • Promos and Specials
  • Conclusion
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