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kerrygorgone

Hershey's sweet success and reaching mobile moms « iMediaConnection Blog - 0 views

  • Today's case study from Chris Cox, Hershey Company's global digital marketing lead, provided an excellent example of just how powerful digital has gotten. Hershey's purely digital effort, launched in an effort to revamp the 116-year-old brand's image and improve cocoa sales, resulted in factory sales that exceeded expectations by more than 15 percent.
kerrygorgone

Hitting the Mark: A Collection of Creative Advertisements - 2 views

  • Today we would like to share with you 30 creative advertisements that made people stop and take notice using inventive and entertaining ways.
kerrygorgone

MediaPost Publications Pillsbury Targets Tech-Savvy Mom With App Campaign 12/06/2011 - 0 views

  • General Mills’ Pillsbury believes the generation of moms raised on email, Web and texting are also ready to use their smartphones to activate a TV spot. A new TV campaign for the brand’s Crescent baked goods can be recognized by the popular Shazam smartphone app to trigger mobile screens full of complementary content.
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    Pillsbury Targets Tech-Savvy Mom With App Campaign
Kenneth Cossin

Target iAd campaign indicative of mobile advertising's course in 2011 - Mobile Marketer... - 1 views

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    Target iAd campaign indicative of mobile advertising's course in 2011
kerrygorgone

Starbucks Used Social Media to Get One Million to Stores in One Day - 0 views

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    Last year's Free Pastry Day at Starbucks drew more than one million people into stores. Guess how many people purchased something to go with their pastry? All of 'em! The pastry was free with the purchase of a beverage. Just goes to show, even large companies with globally recognized brands can benefit from social media marketing.
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