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Wired Campus - The Chronicle of Higher Education - 1 views

  • Students touring Wittenberg University, in Ohio, can hear campus history come alive with help from their smartphones and little squares with black-and-white patterns affixed to buildings on the 100-acre campus.
  • QR codes will play an integral part in an upcoming scavenger hunt at Lafayette College, in Pennsylvania, aimed at getting students acquainted with library staff and services. Last year about 50 students used their phones to collect clues for “Where in the Library Is Carmen Sandiego?,” an interactive mystery based on the old children’s show, said Rebecca  L. Metzger, instruction and outreach librarian. The hunt eventually led students to the actual sword of Marquis de Lafayette, the college’s namesake.

Is there a point to QR codes in an SMS-dependent society? - Mobile Marketer - Software ... - 1 views

  • QR codes are quite popular nowadays, with a lot of large brands incorporating the technology into existing marketing collateral to increase engagement. But, adding an SMS call to action to existing media can also connect consumers to richer experiences, so is there really a need for QR codes?

Jimmy Fallon Plugs Band With QR Code [VIDEO] - 0 views

    "In the old days, when a musician pushing a new album appeared on a talk show, the host would hold up the album cover, but Jimmy Fallon this week may have started a new trend by offering up a QR code instead."
kerrygorgone's Awesome Easter Egg To Instantly Turn Any Link Into A QR Code - 1 views

  • This functionality actually isn’t entirely new — but previously it was way too hard to use (it was limited to a few Google products). Now that more people will likely be using, this is very useful and worth pointing out again.

    These QR codes are great for mobile use, and Google in particular has been using them a lot for things such as easy installation of Android apps.


NYC Garbage Trucks Take QR Codes Mainstream - Advertising Age - DigitalNext - 1 views

    "In Japan QR codes -- two-dimensional images containing encoded data -- are found on everything from business cards to kumquats. They are soon to be ubiquitous in the West in advertising and marketing, and in New York City garbage trucks are leading the way."

    "In mid-July, QR, or quick response, codes began appearing on the sides of 2,200 New York City Department of Sanitation trucks."
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