Students touring Wittenberg University, in Ohio, can hear campus history come alive with help from their smartphones and little squares with black-and-white patterns affixed to buildings on the 100-acre campus.
QR codes will play an integral part in an upcoming scavenger hunt at Lafayette College, in Pennsylvania, aimed at getting students acquainted with library staff and services. Last year about 50 students used their phones to collect clues for “Where in the Library Is Carmen Sandiego?,” an interactive mystery based on the old children’s show, said Rebecca L. Metzger, instruction and outreach librarian. The hunt eventually led students to the actual sword of Marquis de Lafayette, the college’s namesake.
Is there a point to QR codes in an SMS-dependent society? - Mobile Marketer - Software ... - 1 views
QR codes are quite popular nowadays, with a lot of large brands incorporating the technology into existing marketing collateral to increase engagement. But, adding an SMS call to action to existing media can also connect consumers to richer experiences, so is there really a need for QR codes?
This functionality actually isn’t entirely new — but previously it was way too hard to use goo.gl (it was limited to a few Google products). Now that more people will likely be using goo.gl, this is very useful and worth pointing out again.
These QR codes are great for mobile use, and Google in particular has been using them a lot for things such as easy installation of Android apps.