Social media permit virtual face-to-face meetings every day, says
David Meerman Scott, a marketing strategist and author of The New
Rules of Marketing and PR: How to Use News Releases, Blogs, Viral
Marketing and Online Media to Reach Buyers Directly. “I like to tell
salespeople to think of the Web as a huge city teeming with individuals,
and blogs and other Social media information as the sounds
of independent voices,” he says.
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