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Vicki Davis

SpringWoodsHS » home - 0 views

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    This group may be an interesting group to interview for Flat Classroom project - from Houston.
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    Got a link to this wiki from Estie Cuellar, amazing teacher who has joined in Flat Classroom this year. She says: "I would like to share something with you guys. I teach a Sports Marketing Class. I'm always looking for new and fun ways to reach the kids. Yesterday, I started my class on a comprehensive project that I'm calling, "Rock On." The goal of the project is for the students teams (all of my classes work in teams) to synthesize what they've learned in class so far (they've learned the marketing mix, target marketing, positioning, segmenting, and the 7-key functions of marketing) and plan a 20 city tour for their band. I found the project from a "Best Practices" book that Jeff McCauley of The Marketing Teacher compiled from marketing teachers and sent out as a PDF a couple of years ago. I have modified the original project to utilize Web2.0 technologies." Interesting ideas - wish I could teach marketing!
Kreslyn C

Production Workflow Software Market Trends - 0 views

  • dvancements in technology and changing communication methods are among the growth drivers in this market. New software provides vast improvements in workflow efficiency as well as increased personalization of communications materials. The creative layout, variable data, and Web-to-print segments are expected to show high single-digit growth rates while multi-channel communications has the highest growth expectation at 22% average yearly growth rate.
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    "Like many industries, the print production workflow software market was affected by the recent economic decline. Many segments of the print production workflow market came near to a standstill during the first six months of 2009. Vendors were faced with lower demand due to market consolidation; high exit rates and bankruptcies of print service providers; as well as the postponement of investments due to the economic uncertainty, credit scarcity, and customers being in survival mode. However, the good news is the situation stabilized after the summer and sales picked up again in the third quarter, with the U.S. leading and Western Europe following according to InfoTrends' Global & North American Print Production Workflow Market Forecast: 2009-2014 and Global & Western Europe Print Production Workflow Market Forecast: 2009-2014."
James D

Outsourcing Backlash: Globalization in the Knowledge Economy - 0 views

  • Historically, companies in the United States, Europe and Japan have led globalization, because those countries pushed products and services into developing countries.
  • Likewise, local politicians and political parties may try to protect jobs and obtain votes through legislation such as the bills currently being debated in four U.S. states aimed at blocking the outsourcing of government work to offshore enterprises.
  • Another factor making outsourcing attractive is the changing nature of technical work
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  • With this move to SODA, technologists and business people are talking, working with and understanding processes better. Communication between all parties is in terms of processes and subprocesses, more accurately mapping business needs.
  • Workers in one area of the globe will hear about practices in other parts of the world, raising awareness and intensifying their demands for equity. Labor forces in relatively disadvantaged economies will lobby to bring workforce programs into alignment with those of their global peers. Meanwhile, the values of workers and consumers in wealthier regions will promulgate globally, creating pressure across markets to adopt safe and competitive labor practices. In the long term — 10 years or more — the continuous pressure for equitable practices will normalize work/life programs and start to narrow the gap among regional labor rates.
  • For now, enterprises that are lured by low-cost labor markets will make decisions that satisfy immediate budget requirements, but many know little about domestic outsourcing, and even less about offshore outsourcing.
  • According to a 22 July 2003 article in the New York Times, IBM is now acknowledging the apparent necessity of moving service work to low-cost regions, and it is anticipating anger from displaced employees, as well as potential unionization for worker protection
  • Although there is frequent talk of "sweatshops" in many developing countries, the reality is often far different. In terms of economies of scale, domestic spending power and quality of life, many people in developing nations are compensated exceptionally well. As enterprises globalize, employers worldwide will be forced to offer more-competitive salaries and packages to their employees, especially those who are based abroad
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    " Equal-Opportunity Globalization Historically, companies in the United States, Europe and Japan have led globalization, because those countries pushed products and services into developing countries. As the business of offshore sourcing grows, globalization is beginning to become widely accepted elsewhere. With "nearshore" and offshore sourcing, the global equation has changed. Enterprises in developing countries and emerging markets are now reaching into developed economies, offering a talented workforce at a fraction of the price. Developed and developing economies are exploiting each other's markets, economies and labor forces. It is natural to expect that those disadvantaged by globalization - irrespective of market - will protest and make known their issues. Likewise, local politicians and political parties may try to protect jobs and obtain votes through legislation such as the bills currently being debated in four U.S. states aimed at blocking the outsourcing of government work to offshore enterprises. Moreover, unlike previous instances of globalization - in textiles, products and manufacturing - the latest round is occurring almost instantaneously over a vast and sophisticated communication network. This has enabled business, projects, tasks and jobs to be transferred to virtual workforces across the globe quickly and transparently - a trend that is occurring so rapidly as to disorient entire professions, societies and organizations. Changing Nature of Technical Work Another factor making outsourcing attractive is the changing nature of technical work. By 2006, service-oriented architecture (SOA) will be at least partially adopted in more than 60 percent of new, large and systematically oriented application development projects (0.7 probability). The proliferation of Web services and SOA is causing software to be developed in smaller units that are easier to map to business processes. These smaller units are also ideal for an offshore envi
Toni H.

Microsoft Windows - Wikipedia, the free encyclopedia - 0 views

  • Microsoft Windows is a series of software operating systems and graphical user interfaces produced by Microsoft. Microsoft first introduced an operating environment named Windows in November 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces (GUIs).[2] Microsoft Windows came to dominate the world's personal computer market, overtaking Mac OS, which had been introduced in 1984. As of October 2009, Windows had approximately 91% of the market share of the client operating systems for usage on the Internet.[3][4][5] The most recent client version of Windows is Windows 7; the most recent server version is Windows Server 2008 R2; the most recent mobile OS version is Windows Phone 7.
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    Microsoft Windows is a series of software operating systems and graphical user interfaces produced by Microsoft. Microsoft first introduced an operating environment named Windows in November 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces (GUIs).[2] Microsoft Windows came to dominate the world's personal computer market, overtaking Mac OS, which had been introduced in 1984. As of October 2009, Windows had approximately 91% of the market share of the client operating systems for usage on the Internet.[3][4][5] The most recent client version of Windows is Windows 7; the most recent server version is Windows Server 2008 R2; the most recent mobile OS version is Windows Phone 7. Contents [hide]
Kendall Butler

President and CEO Trace Devanny Becomes TriZetto Chairman, Builds on Firm's Healthcare ... - 0 views

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    ""TriZetto has great employees, an agile solution set, and an unparalleled customer base in the healthcare payer and provider markets," said Devanny. "In the months and years ahead, we will build on this strong foundation to help healthcare organizations meet new challenges with new, world-class, technology-enabled solutions. We will continue to actively listen to our customers, letting their voice drive our capabilities, and become a much broader healthcare information-technology company. We will leverage TriZetto's unique assets and capabilities to transform connectivity and collaboration between health plans, providers and consumers. By helping integrate what has been a historically fragmented healthcare industry, TriZetto will help improve the efficiency, cost and quality of healthcare across our country and abroad." To realize this vision, Devanny has stressed five key areas of investment and organizational focus at TriZetto: -- Voice of the Customer, TriZetto's systematic approach to engaging its clients in a strategic dialogue to take customer service and satisfaction to a new level. -- Enterprise Software Solutions, a broad portfolio of flexible and scalable systems to help healthcare organizations improve efficiency and respond quickly in an evolving market. -- TriZetto Advantage Services(TM), comprehensive hosting, business process outsourcing and professional services to help customers meet key business objectives more quickly and with less risk. -- Systematic Health Management(TM), TriZetto's unique approach to population health management that helps customers improve the cost and quality of care. -- Payer- Provider Connectivity, to drive improved efficiency, productivity and collaboration between healthcare payers and providers. "
Thomas H

GSMA Embedded Mobile - Mobile Education - 0 views

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    "Mobile connectivity provides an opportunity to offer new ways of teaching and learning that ultimately will improve performance and results whilst at the same time open up new markets formobile operators across the world. Mobile will increase access to up-to-date materials, will enable collaboration and strengthen learner engagement. In response to this opportunity, the GSMA's Mobile Education initiative aims to accelerate the adoption of Mobile Education solutions; in particular, the use of mobile-enabled portable devices ,such as e-Readers and tablets in mainstream education settings.This global initiative seeks to understand and address the landscape, barriers and opportunities in this emerging market. The GSMA has recently published its first Mobile Education Landscape Report describing the emerging global Mobile Education and related eTextbook Publishing markets. While education systems are country or even local authority specific, we believe that globally coordinated activity drawing on common experience sharing and best practices will be vital to understand and act upon the Mobile Education opportunity. To help Mobile Operators become familiar with this new space we have produced aseries of Mobile Education reports which we hope you will find useful. To get involved, whichever part of the ecosystem you belong to, please contact mobileeducation@gsm.org to learn how."
scott summerlin

Official Google Blog: Do you "Google?" - 0 views

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    Posted by Michael Krantz, Google Blog Team Q: What do zippers, baby oil, brassieres and trampolines have in common? A: No, the answer isn't that they're all part of the setup for a highly inappropriate joke. In fact, the above list (along with thermos, cellophane, escalator, elevator, dry ice and many more) are all words that fell victim to those products' very success and, as they became more and more popular, slipped from trademarked status into common usage. Will "Google" manage to avoid this fate? This year has brought a spate of news stories about the word's addition to the Merriam-Webster and the Oxford English dictionaries, an honor that's simultaneously highly flattering and faintly unsettling. Consider, for example, this passage from a New York Times story published last May: "Jim sent a message introducing himself and asking, 'Do you want to make a movie?'" Mr. Fry recalled in a telephone interview from his home in Buda, Tex. 'So we Googled him, he passed the test, and T called him. That was in March 1996; we spent the summer coming up with the story, and we pitched it that fall.'" Now, since Larry and Sergey didn't actually launch Google until 1998, Mr. Fry's usage of 'Google' is as distressing to our trademark lawyers as it is thrilling to our marketing folks. So, lest our name go the way of the elevators and escalators of yesteryear, we thought it was time we offered this quick semantic primer. A trademark is a word, name, symbol or device that identifies a particular company's products or services. Google is a trademark identifying Google Inc. and our search technology and services. While we're pleased that so many people think of us when they think of searching the web, let's face it, we do have a brand to protect, so we'd like to make clear that you should please only use "Google" when you're actually referring to Google Inc. and our services. Here are some hopefully helpful examples. Usage: 'Google' as noun referring to, well, us.
Vicki Davis

Twenty Uses for QR Codes and Tags for Marketing « Digital Business by Will Ha... - 0 views

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    This is information on QR codes for Marketing but in this there is potential for schools - particularly ubiquitous "hardlinks" between educational experiences like museums.
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    As you think about QR codes, this list of 20 marketing uses of QR codes is a place to start.
Gabriella Tirado

7 Online Marketing Tactics and Campaigns | Social Media Today - 0 views

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    Varun Sharma Unconventional and imaginative ideas pay off in almost every business field. While there are limitless examples of eccentric marketing in the real world, the turf of online marketing is not that exciting.
Tori N

How Social Networks are Changing the Face of Marketing | All Things CRM - 0 views

  • rates, social networking offers ways to appeal to more and more people. 
  • increasing their number of users every day, customer potential is massive. 
  • discussion forums
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  • Select a Social Platform:
  • Engage Your Customers
  • Another benefit to marketing with social media is associating with like-minded people and sharing best practices.  Blogs, Facebook, and Twitter, as well as many others, offer companies the ability to share up-to-date information with their followers.
Karson K

Connecting the World - SUCCESS magazine - 0 views

  • Social media permit virtual face-to-face meetings every day, says David Meerman Scott, a marketing strategist and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Viral Marketing and Online Media to Reach Buyers Directly. “I like to tell salespeople to think of the Web as a huge city teeming with individuals, and blogs and other social media information as the sounds of independent voices,” he says.
Adam Prager

Mentor Graphics Corp (MENT) Increases Bookings 70%, Leading the Market for Special-Purp... - 0 views

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    This article talks about how a graphic corporation company is leading the market for special-purpose computers.
Toni H.

Napster - Wikipedia, the free encyclopedia - 0 views

  • Napster was an online music peer-to-peer file sharing service created by Shawn Fanning while he was attending Northeastern University in Boston. The service operated between June 1999 and July 2001.[1] Its technology allowed people to easily share their MP3 files with other participants, bypassing the established market for such songs and thus leading to massive copyright violations of music and film media as well as other intellectual property. Although the original service was shut down by court order, it paved the way for decentralized peer-to-peer file distribution programs, which have been much harder to control. The service was named Napster after Fanning's hairstyle-based nickname. Napster's brand and logo were purchased after the company closed its doors and continue to be used by a pay service.
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    Napster was an online music peer-to-peer file sharing service created by Shawn Fanning while he was attending Northeastern University in Boston. The service operated between June 1999 and July 2001.[1] Its technology allowed people to easily share their MP3 files with other participants, bypassing the established market for such songs and thus leading to massive copyright violations of music and film media as well as other intellectual property. Although the original service was shut down by court order, it paved the way for decentralized peer-to-peer file distribution programs, which have been much harder to control. The service was named Napster after Fanning's hairstyle-based nickname. Napster's brand and logo were purchased after the company closed its doors and continue to be used by a pay service.
KRYSTAL S

Globalization, Education, and Technology « Praxis Makes Perfect - 0 views

  • Some effects of globalization: The United States is the center of globalization trends – we drive most of the world’s economy, influence international policy, and financial transactions. The prime paradigm is capitalism – a faithful reliance on the market to drive decisions. Global forces like the World Bank promote decentralization and privatization.  Governments get out of the way, leave services to private groups. Inherent in capitalism is an unequal distribution of wealth. Having wealth generates more wealth, having no resources leaves countries at a severe disadvantage. Technology is one kind of resource and wealth. Countries that have technology, use it to develop new products, markets, ideas… and financial power.
  • What are globalization effects on Education (in the U.S.) Heightened competition between nations to develop an educated labor force; nations need a competitive niche. Education is seen as a mechanical process – develop basic skills, technical skills, competitive skills. Movements like standards and testing develop from this view of education. The cultural philosophy of capitalism, decentralization, and privatization manifest in strategies such as independent schools, charter schools, and vouchers. Higher education (colleges and universities) are more closely tied to the private sector – it is a necessary reality. Technology is seen as a key area for education, but how is technology important? View 1 -People trained directly in the hard sciences and technology fields contribute to those lucrative markets. View 2 – Information technologies impact how people work, play, gain information, and participate in communities. Those who can use IT to further their own aims win out, those without access or skills lose out in the new world.
Vicki Davis

Can a Facebook page replace the need for a website? - 0 views

  • One thing is for certain: Custom Facebook page landing tabs have a huge impact on encouraging users to convert into followers.
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    Schools and nonprofits need to understand their place on the web and the importance of building followers on Facebook as part of their marketing/ pr strategy.
mitch g

Scott Hyten - LinkedIn - 0 views

  • CEO at Wild Brain
  • the largest independent animation studio at Wild Brain
  • building more than 100 computer-generated television shows and music videos for the Walt Disney Company, Hyten has pioneered the use and integration of technology utilizing a worldwide supply chain while producing product for a global market.
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  • He is featured in Pulitzer Prize-winning author Tom Friedman’s book, “The
  • World is Flat.
  • Indonesia
  • Over the last 25 years, Scott Hyten has either been a founding employee, founded, co-founded or provided startup capital for some of the world’s leading companies and practices, including technology practice Computer Sciences Corporation (NYSE:CSC) (Continuum outsourcing), the world’s leading healthcare technology practice at Perot Systems (NYSE:PER);
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    worked for wild brain, an animation studio that created stuff for the Disney channel.
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    Over the last 25 years, Scott Hyten has either been a founding employee, founded, co-founded or provided startup capital for some of the world's leading companies and practices, including technology practice Computer Sciences Corporation (NYSE:CSC) (Continuum outsourcing), the world's leading healthcare technology practice at Perot Systems (NYSE:PER); the largest independent animation studio at Wild Brain; and the world's leading managed hosting and internet broadcast compan at ThePlanet.com. Whether through managing 3-D Seismic exploration in the North Sea, Indonesia and Africa for Mobil Oil or building more than 100 computer-generated television shows and music videos for the Walt Disney Company, Hyten has pioneered the use and integration of technology utilizing a worldwide supply chain while producing product for a global market. He is featured in Pulitzer Prize-winning author Tom Friedman's book, "The World is Flat." and has latterly received the Albert Einstein Award for technology, Scott Hyten's Specialties: Technology, Entertainment, Digital Content Distribution and Music
Kreslyn C

Recent Photography Trend #4: Digital Photography Workflow Software | DIGITAL PHOTOGRAPH... - 0 views

  • ne of the trends that has been growing for advanced and enthusiast photographers is the use of image editing workflow software. The market is dominated by Adobe Lightroom and Apple Aperture. The first out of the gate a few years ago was Aperture, however dominating the space now is Adobe with its recent release of Adobe Lightroom 3. Both are top notch. Apple based professional photographers tend to favor Aperture as it is strictly for the Mac and integrates well with iPhoto. The rest of the world favors Adobe Lightroom.
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    "One of the trends that has been growing for advanced and enthusiast photographers is the use of image editing workflow software. The market is dominated by Adobe Lightroom and Apple Aperture. The first out of the gate a few years ago was Aperture, however dominating the space now is Adobe with its recent release of Adobe Lightroom 3. Both are top notch. Apple based professional photographers tend to favor Aperture as it is strictly for the Mac and integrates well with iPhoto. The rest of the world favors Adobe Lightroom. Which is better? There isn't an answer to that question, bothhave their pluses plus a few minuses. For the PC users, you need to understand the Mac mentality, its slightly different but the "just" is rocking image management and quick on the fly image corrections and the abilty to output slideshows and photobooks lickidly split. Like I said, both are excellent, low cost complimentary additions to help with a higher volume workflow. Teamed up with Photoshop or even Elements, and you have real solid toolset for the busy photographer that wants to keep their images organized."
Kreslyn C

A New Voyage of Discovery -- The World is Flat: A Brief History of the Twenty-first Cen... - 0 views

  • come right to the main point of this review: Thomas Friedman's brilliant catch phase, book title and powerfully developed new thesis — "The World is Flat" — is yet another reaffirmation of what Bahá'u'lláh said about 150 years ago when He declared that “The earth is but one country, and mankind its citizens.” That's not to say there is nothing new in Mr. Friedman's latest book. The World Is Flat is a wide-ranging examination of how trends and technologies like freedom, the Internet, and open-source software are converging to make it possible for educated people everywhere to compete with the best and the brightest in North America and Europe . And that is changing everything, for people everywhere, much more quickly than had been previously imagined. Mr. Friedman, a Pulitzer prize-winning columnist for the New York Times , says the convergence of these trends and technologies is “flattening” the world. They create a “level playing field” where companies and individuals now successfully compete in the global market regardless of location. Mr. Friedman is by now an acknowledged expert on globalization, having outlined its impact in his 1999 book The Lexus and the Olive Tree . There he argued that globalization had become “the dominant international system at the end of the twentieth century — replacing the Cold War system…”
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    "To come right to the main point of this review: Thomas Friedman's brilliant catch phase, book title and powerfully developed new thesis - "The World is Flat" - is yet another reaffirmation of what Bahá'u'lláh said about 150 years ago when He declared that "The earth is but one country, and mankind its citizens." That's not to say there is nothing new in Mr. Friedman's latest book. The World Is Flat is a wide-ranging examination of how trends and technologies like freedom, the Internet, and open-source software are converging to make it possible for educated people everywhere to compete with the best and the brightest in North America and Europe . And that is changing everything, for people everywhere, much more quickly than had been previously imagined. Mr. Friedman, a Pulitzer prize-winning columnist for the New York Times , says the convergence of these trends and technologies is "flattening" the world. They create a "level playing field" where companies and individuals now successfully compete in the global market regardless of location. Mr. Friedman is by now an acknowledged expert on globalization, having outlined its impact in his 1999 book The Lexus and the Olive Tree . There he argued that globalization had become "the dominant international system at the end of the twentieth century - replacing the Cold War system…""
Abigail Omdahl

China's Alibaba launches new search engine - Network World - 1 views

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    check it out
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    This is about how china has made a new search engine, making the market share a lot bigger and more competitive. 
TaylorJ j

Resource #2 - 0 views

  • The first computers, constructed during World War II, employed radio valves, which were switched on and off to represent binary digits. But soon thereafter, the semiconductor was invented; it used much less electricity and thus did not overheat so easily, and it was sturdier. (V. Ramamurti, an Indian scientist, believed that the semiconductor was invented because the Allies feared the loss to Japan of India, the Allies' prime source of mica, which was essential to the making of radio valves.) Technological development of computers and of their multifarious applications has since been driven by the progressive reduction in the size and cost of semiconductors.
  • The first computers in the 1940s were as big as a house; by the 1960s, however, miniaturization of semiconductors had made it possible to create computers that were no bigger than a small room. At that point, IBM began to make a series of standardized computers; its 1620 and 360 series of mainframe computers found users all over the world, including India. The Indian government imported a few computers from the Soviet Union, especially EVS EM, its IBM 360 clone; but they were not popular, even in the government establishments where they were installed. IBM computers dominated the market. They were used for calculation, accounting and data storage in large companies, and in research laboratories. Tata Consultancy Services, India's largest software producer, was established in 1968 to run the computers acquired by the Tata group and to develop uses for them.
  • By the 1980s, computer chips were becoming small enough to be embodied in almost portable minicomputers, and these were getting cheap enough to be used in small businesses. Manufacturers began to build into minicomputers a selection of programs that performed the most common operations, such as word processing, calculation, and accounting. Over the 1980s, the mini-computers shrank in size and weight and were transformed into personal computers (PCs). Indian agents who sold imported minicomputers and PCs also employed software engineers for sales assistance and service. Thus, in the latter half of 1980s, Indian software engineers were scattered. Some worked in CMC; others serviced the surviving IBM machines in companies, government establishments, and research facilities; and still others serviced minicomputers and PCs.
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  • By 1985 satellite links made the export of software possible without having to send programmers abroad. At that time, however, the Indian government did not allow private links, so Texas Instruments gave it the equipment, which it then proceeded to use from its Bangalore establishment. IBM, which wanted to set up a link in 1988, ran into the same problem: the government insisted on retaining its monopoly in telecommunications, the rates offered by its Department of Telecommunications were exorbitant, and it was inexperienced in running Very Small Aperture Terminal (VSAT) links.
  • In 1991 the Department of Electronics broke this impasse, creating a corporation called Software Technology Parks of India (STPI) that, being owned by the government, could provide VSAT communications without breaching its monopoly. STPI set up software technology parks in different cities, each of which provided satellite links to be used by firms; the local link was a wireless radio link. In 1993 the government began to allow individual companies their own dedicated links, which allowed work done in India to be transmitted abroad directly. Indian firms soon convinced their American customers that a satellite link was as reliable as a team of programmers working in the clients' office.
  • In the 1980s, an importer of hardware had to get an import license from the chief controller of imports and exports, who in turn required a no-objection certificate from the Department of Electronics. That meant going to Delhi, waiting for an appointment, and then trying to persuade an uncooperative bureaucrat. In 1992 computers were freed from import licensing, and import duties on them were reduced.
  • Satellites and import liberalization thus made offshore development possible, with a number of implications: It enabled firms to take orders for complete programs, to work for final clients and to market their services directly. Work for final clients also led firms to specialize in work for particular industries or verticals: it led in particular to India's specialization in software for banking, insurance, and airlines. It gave India a brand value and a reputation.
  • The late 1990s saw a surge in the Indian IT industry. To assure potential clients of their permanency, Indian software companies built large, expensive campuses, where they made working conditions as attractive as possible, to help them retain workers. Trees grew and streams flowed inside buildings, and swimming pools, badminton courts, meditation rooms, auditoriums, and restaurants were provided.
  • The IT boom in the United States was the source of India's software exports.
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