Take the car industry – it used to focus just on making cars but as technology came along they
could do more – like connect with GPS. When I had an accident recently, my BMW called the police
and told them my location before I even [got out my mobile]. Those things develop separately.
Those things can seem obvious, but sometimes industries can be quite segmented. In the IT
business, there was the WAN environment and the wired environment – the [established] way that
people did things. This ‘wireless thing’ was [seen as an] upstart and those who were developing it
were broadly competing with [their colleagues] because the more people went wireless, the less
people would be wired